Digital Marketing Manager (Klaviyo, Paid Ads, Social Media, Shopify)

About Us:
We are a digital marketing and ecommerce strategy team working with growing brands across ecommerce, lifestyle, and media. Our work focuses on helping businesses build strong brands and scalable marketing systems across email, paid media, and content.

We are looking for a Digital Marketing Manager who can support multiple marketing channels including Klaviyo email/SMS marketing, paid advertising, social media management, and website updates. This is a hands-on role responsible for executing campaigns and helping optimize marketing performance across several platforms.

Role Overview:
The Digital Marketing Manager will help execute and manage marketing campaigns across email marketing, paid ads, social media, and website platforms. You should be comfortable working across multiple tools and marketing channels while maintaining organized workflows and reporting on performance. This role requires someone who is analytical, detail-oriented, and proactive in identifying opportunities to improve marketing results.

Responsibilities:

Email & SMS Marketing (Klaviyo)
Build and manage Klaviyo email and SMS campaigns
Create and optimize automated flows including:
Welcome series
Abandoned cart
Browse abandonment
Post-purchase flows
Design and schedule email newsletters
Segment lists and manage audience targeting
Monitor campaign performance and optimize results
Maintain list hygiene and growth strategies

Paid Advertising
Meta Ads (Facebook & Instagram)
Launch and manage Meta ad campaigns
Test creative, copy, and audience targeting
Monitor performance and optimize campaigns
Prepare performance reports

Google Ads
Manage Google Search campaigns
Conduct keyword research
Optimize campaigns for conversions
Monitor ad performance and ROI

Social Media Management
Schedule and publish posts across platforms
Coordinate creative assets and captions
Monitor engagement and comments
Identify content that performs well
Support content planning and calendar management

Website Updates (Shopify & Wix)
Make basic updates to Shopify and Wix websites
Update product pages, landing pages, and banners
Implement marketing promotions on websites
Coordinate with developers when needed

Reporting & Analytics
Track marketing performance across channels
Prepare simple monthly reports
Monitor KPIs such as:

Email performance
Paid ad ROI
Traffic and conversions

Nice to Have (Bonus Skills)
Candidates with the following additional skills will be highly valued:

LinkedIn Lead Generation
Experience running LinkedIn outreach campaigns
Lead list building and prospect research
Familiarity with CRM integrations and lead tracking
Experience supporting B2B marketing campaigns

Social Media Video Editing
Ability to edit short-form video content for social media
Experience creating Instagram Reels, TikTok videos, and YouTube Shorts
Ability to add captions, hooks, and simple motion graphics
Experience turning long-form content (podcasts, interviews, webinars) into short clips
Familiarity with tools such as CapCut, DaVinci Resolve, Premiere Pro, Final Cut, or similar editing software

Tools We Use
Experience with these tools is highly preferred:
Klaviyo
Shopify
Wix
Meta Ads Manager
Google Ads
Canva
Buffer or social scheduling tools

Bonus:
LinkedIn automation tools
CRM platforms
Basic analytics tools (GA4)

Requirements:
Must Have
Experience running Klaviyo email marketing campaigns
Experience managing Meta Ads
Experience with Google Ads
Familiarity with Shopify or Wix websites
Experience managing organic social media accounts
Strong English communication skills
Reliable internet connection

Ideal Candidate
You are someone who:
Enjoys managing multiple marketing channels
Is organized and detail-oriented
Understands how different marketing channels work together
Can execute campaigns independently
Is proactive in improving performance

Example Projects
You may work on tasks such as:
Building a new Klaviyo welcome flow
Launching a Meta ad campaign
Creating a monthly email newsletter
Scheduling social media posts
Updating a Shopify product page
Preparing campaign performance reports

How to Apply
Please include:
Examples of Klaviyo campaigns or flows you have built
Examples of paid ad campaigns you have managed
Links to social media accounts you have helped manage
Your desired monthly salary
Your available weekly hours
The marketing tools you are most experienced with

Applications without examples of previous work will not be considered.