Social Media & Content Operations Specialist

About the Role
We are looking for a highly skilled Social Media & Content Operations Specialist to join our team full-time.
This role is ideal for someone who understands modern social media deeply, thrives on high-volume content production, and enjoys combining creativity, systems, and analytics to help grow a brand.
You will support two complementary brands in the real estate and business space:
Real Estate News Brand
Focused on real estate developments, local market insights, and investment opportunities in the area.
Entrepreneurship & Real Estate Growth Brand
Focused on entrepreneurship, business systems, real estate growth, and scaling a business sustainably.
The brand owners will create the raw video content, and your role will be to transform that content into high-performing social media assets at scale, distribute it across platforms, manage automation systems, and track performance.
This is not a basic VA role. We are looking for someone who can execute operational tasks while also contributing professional insight into social media strategy, engagement, and growth.
Key Responsibilities
1. Video Editing & Content Production
Edit high-volume short-form video content for social media platforms including:
Instagram Reels
TikTok
LinkedIn

Facebook
YouTube Shorts (when applicable)
Responsibilities include:
Editing raw videos provided by the brand owners
Adding engaging cuts, pacing, and transitions
Incorporating relevant B-roll, graphics, screenshots, or public imagery
Adding captions and subtitles
Ensuring videos follow platform best practices
Formatting content for multiple platforms
Creating multiple versions of content when appropriate
Maintaining consistent branding across all content
You will be responsible for producing a high volume of polished videos weekly.
2. Content Repurposing
Repurpose videos into additional content formats such as:
Carousels
Short blog posts
Newsletter content
Quote graphics
LinkedIn posts
When appropriate, you will use AI tools to assist in creating blog posts or written content derived from video topics.
All written content must be edited and polished for professional-quality English.
3. Social Media Publishing & Caption Writing
Prepare and publish content across multiple platforms.
Responsibilities include:
Writing engaging captions
Optimizing hashtags
Scheduling posts
Ensuring platform-specific formatting
Adapting tone and style for different platforms
Tagging locations and relevant accounts
Posting content at optimal times
Maintaining the brand voice and messaging
Candidates must have a strong understanding of American culture, language, and colloquial phrasing.
4. B-Roll & Visual Asset Collection
To enhance the content created by the brand owners, you will:
Source relevant public images and video B-roll
Find visual assets that improve storytelling
Integrate these assets naturally into edited videos
Ensure all assets used are appropriate for marketing use
5. Social Media Automation & Lead Capture
You will help build and maintain automated lead capture systems.
Responsibilities include:
Creating and managing trigger words in comments
Connecting trigger words to ManyChat automations
Ensuring automated responses capture email addresses and contact information
Verifying that collected data transfers correctly into our CRM/database
Monitoring and maintaining automation workflows
This work supports audience growth and lead generation systems.
6. Analytics & Performance Tracking
You will track and report on social media performance across platforms.
Responsibilities include:
Monitoring engagement metrics
Tracking which posts perform best
Identifying patterns in high-performing content
Monitoring audience growth
Tracking reach, saves, shares, and comments
Providing weekly and monthly performance summaries
Recommending improvements based on data
Your goal is to help continually improve content performance and audience growth.
7. Organic Audience Growth
The focus is on real, local audience growth, not vanity metrics.
Responsibilities include:
Supporting organic audience growth
Helping expand reach to target audiences in the United States
Avoiding strategies that attract irrelevant or low-quality followers
Identifying engagement opportunities
Staying current with platform trends
8. Operational Systems & SOP Execution
You will work within established content systems and operating procedures.
Responsibilities include:
Following structured SOPs for each type of content
Maintaining a weekly publishing cadence
Ensuring content consistency across platforms
Managing content workflows and production pipelines
Maintaining organized files and content libraries
Candidates should also be comfortable suggesting improvements to existing systems.
Skills & Qualifications
We are looking for someone who has both technical ability and strategic thinking.
Required qualifications:
Excellent English grammar and writing ability
Strong understanding of American culture and colloquial language
Proven experience managing social media accounts professionally
Strong video editing skills
Experience editing short-form content for social platforms
Experience using AI tools for content creation
Strong organizational skills
Ability to manage high-volume content production
Ability to follow systems while also offering strategic insights
Technical Skills (Preferred)
Experience with tools such as:
Video Editing- your prefered
CapCut
Adobe Premiere
Final Cut
Descript
Social Media & Scheduling
Metricool
Automation
ManyChat
Zapier
CRM integrations
Content Tools
ChatGPT
Canva
Google Workspace
Work Style
This role is best suited for someone who:
Is highly organized
Enjoys executing systems
Works efficiently at volume
Pays close attention to detail
Is proactive and solution-oriented
Is comfortable taking initiative
Enjoys improving processes
You should be comfortable working independently while collaborating closely with the leadership team.
What Success Looks Like in This Role
Within the first few months, success will include:
A consistent weekly cadence of high-quality content
Efficient editing and repurposing of video assets
Smooth publishing workflows across all platforms
Well-written captions and supporting content
Effective ManyChat lead capture automation
Organized content systems
Clear social media performance reporting
Steady growth of a relevant, engaged audience