Junior Local SEO Specialist

About Paint & Profits

Paint & Profits is a marketing agency that helps local service businesses grow through SEO and digital marketing. Most of our clients are painting contractors, along with other companies in the home improvement and home services industry. Our work focuses heavily on local SEO, helping these businesses rank in their service areas, generate more calls and quote requests, and consistently grow their pipeline of jobs.

Hours: 40 hrs/week (8 hrs/day)
Compensation: Competitive (based on experience) + performance growth path
Start: ASAP
Tools required: Time Doctor + daily logbook + weekly reporting

What you’ll do

You will help improve local rankings and website performance for service-area and location-based businesses. Your work will be hands-on, tactical, and measured weekly.

Core responsibilities
-Keyword research focused on local intent (city + service, neighborhood intent, “near me,” etc.)
-Find content gaps and opportunities (services missing, location pages missing, weak pages that need upgrades)
-Create and optimize hyper-local pages (service + city pages done right, not spam)
-Write and update content (blogs, service pages, FAQs) with strong on-page SEO
-Rewrite underperforming pages to improve rankings and conversions
-Improve on-page SEO: titles, headings, internal linking, schema basics, content structure
-Track keywords and report on progress weekly (what changed, what you shipped, what’s next)
-Identify and document issues holding sites back (technical basics, indexation, cannibalization, weak internal linking, poor page intent match)

What “good” looks like here

-You can explain why a keyword is worth targeting, and what page should target it
-You can find gaps quickly and turn them into a clean 90-day plan
-You ship consistently and keep a clean record (Time Doctor + daily logbook)
-You think local-first (maps/local intent), not national SEO or ecommerce playbooks

Requirements

-Fluent English (written + spoken)
-Comfortable writing and editing pages (clear, human writing)
-Strong keyword research skills (not just pulling lists, but choosing winners)
-Basic working knowledge of Google Search Console + GA4
-Organized: logbooks, weekly reporting, monthly goals

Nice to have

-Experience with service businesses (home services, local professional services, etc.)
-Experience with WordPress or similar CMS
-Basic understanding of technical SEO fundamentals (indexing, canonicals, duplicates, internal linking)

How we manage work (non-negotiable)

-Time Doctor tracking during work hours
-Daily logbook (what you did, time spent, output links)
-Weekly summary report to your manager
-Monthly goals with clear deliverables

To apply

Send:
-Your resume or LinkedIn
-A short note describing your local SEO experience
-1 example: a page you improved or a plan you created