Sales Development Representative (SDR) – Lead Qualification & Appointment Setting

SDR / Conversation Specialist
About the Company

Stremeline is a U.S.-based growth and marketing agency that helps service businesses generate qualified leads and sales conversations through structured outbound systems and paid advertising.

Our team focuses on building scalable outreach systems using cold email, LinkedIn outreach, and paid ads to consistently create new business opportunities for our clients.

Role Overview

This role focuses on converting outreach responses into qualified sales conversations.

The primary responsibility is managing prospect engagement once outreach has started and guiding interested prospects toward scheduled discovery calls.

This role plays a key part in turning outreach activity into real business opportunities by ensuring that conversations with prospects are handled promptly, professionally, and effectively.

Candidates must be available to work on U.S. Eastern Time (EST) to coordinate with the internal team.

Core Responsibilities
Inbox Monitoring

• Monitor responses from LinkedIn outreach, cold email campaigns, and other outbound channels
• Respond promptly to inbound messages from prospects
• Manage conversations across LinkedIn, email, and messaging platforms

Prospect Qualification

• Identify whether prospects meet defined Ideal Customer Profile (ICP) criteria
• Ask basic qualifying questions when necessary
• Determine if the prospect is a good fit for a discovery call

Conversation Management

• Respond to prospects using approved messaging frameworks
• Handle basic questions and simple objections
• Maintain professional and helpful communication with prospects
• Guide conversations toward the next step in the sales process

Meeting Scheduling

• Guide qualified prospects toward scheduling a discovery call
• Book calls using the scheduling system (such as Calendly)
• Confirm appointments and ensure accurate scheduling

CRM and Reporting

• Update CRM records with conversation notes and prospect information
• Maintain accurate records of prospect engagement
• Share feedback on common objections or messaging patterns to improve outreach performance

Profile Fit

This role is ideal for someone who enjoys communication, persuasion, and helping conversations move forward.

The right candidate is responsive, organized, and comfortable interacting with potential clients through written communication.

Strong written English and the ability to handle professional conversations are essential for this role.

Experience with sales conversations, appointment setting, or SDR work is preferred.

Top Skills Required

• Written sales communication and conversation management
• Lead qualification and appointment setting
• CRM management and prospect tracking

To apply, please include the following in your application:

1?? Your LinkedIn profile link
2?? Your experience with sales conversations or appointment setting
3?? The tools you have used (LinkedIn, CRM, outreach tools, etc.)