Content Creator & Social Media Manager

JOB DESCRIPTION
Company: True Aesthetics
Position: Performance Content Creator & Social Media Manager
Department: Growth Marketing / Creative
Employment Type: Contract, Part-Time
Location: Remote (Philippines preferred)
Compensation: $7/hour
Schedule: 4 hours/day, 5 days/week (80 hours/month)
Reports To: Operations Manager

ABOUT TRUE AESTHETICS
True Aesthetics is building the future of medical aesthetics. We are scaling a national network of independent, best-in-class clinics while creating trusted consumer brands that make aesthetic and wellness care simpler, more transparent, and more accessible.
Our flagship program, TrueTox, is redefining how patients experience injectables through a flat-fee membership model that replaces unpredictable per-unit pricing with consistent, full-face treatment plans delivered by board-certified providers. Powered by performance marketing and proprietary operational infrastructure, we acquire and retain thousands of consumer members while driving sustainable growth for our provider network.
We are a high-growth, founder-led company partnering with premier medical aesthetic clinics across the country. As we scale from early-stage disruptor to category-defining enterprise, we are obsessed with operational excellence, financial discipline, and exceptional execution. Every role at True Aesthetics directly contributes to building the most trusted, scalable platform in aesthetics and wellness.

POSITION SUMMARY
We are seeking a performance-obsessed Content Creator & Social Media Manager who understands that beautiful creative means nothing if it doesn't convert. This role exists at the intersection of creative production and growth marketing—you will design, test, and iterate scroll-stopping Meta ad creative that drives customer acquisition while maintaining consistent organic social presence across TrueTox (B2C) and True Aesthetics (B2B) channels.
This is NOT a traditional brand designer role. You are a performance creative specialist who lives and breathes Meta ad best practices, understands what makes thumb-stopping creative convert, and can produce high-velocity creative testing at scale.
Your primary mission: Generate profitable Meta ad creative that lowers Cost Per Acquisition (CPA) and increases ROAS while building brand awareness through strategic organic social content.

KEY RESPONSIBILITIES
Performance Creative Production (70% of time)
Meta Ads Creative Development:
Design and produce 15-25 high-performing Meta ad variations weekly (images, carousels, videos, stories)
Create scroll-stopping creative specifically optimized for Meta's algorithm and auction dynamics
Develop creative in multiple formats: UGC-style, lifestyle, before/after, testimonial-driven, educational, promotional
Build creative frameworks that can be rapidly iterated and tested at scale
Produce video ads using stock footage, text overlays, transitions, and motion graphics
Design carousel ads that tell compelling stories and drive click-through
Create story/reels ads optimized for vertical mobile consumption
Creative Testing & Iteration:
Execute systematic A/B testing of creative concepts, messaging, imagery, and formats
Analyze creative performance data daily (CTR, CPM, CPA, ROAS) and identify winning patterns
Rapidly refresh underperforming creative and scale winning concepts
Implement feedback from Meta Ads Manager on creative performance trends
Test new hooks, angles, and messaging approaches based on market insights
Maintain creative testing velocity of 3-5 new concepts weekly
Combat ad fatigue by rotating creative before performance drops
Performance Optimization:
Understand Meta's creative best practices: aspect ratios, file sizes, text limits, engagement signals
Design with Meta's algorithm in mind: thumb-stopping first 3 seconds, clear value prop, strong CTA
Optimize creative for mobile-first viewing and platform-specific behaviors
Balance brand consistency with performance-driven testing and iteration
Stay current on Meta platform changes, new ad formats, and creative trends
Monitor competitor creative and identify opportunities to differentiate
Creative Asset Management:
Organize creative library by campaign, format, performance tier, and testing status
Maintain version control and naming conventions for all creative assets
Archive winning creative and document performance insights for future reference
Provide creative assets in correct specs and formats for Meta Ads Manager

Organic Social Media Management (30% of time)
Content Scheduling & Publishing (via Buffer):
Schedule and publish organic content across Instagram, Facebook, TikTok, and LinkedIn
Manage separate content calendars for TrueTox (B2C consumer-focused) and True Aesthetics (B2B clinic-focused)
Maintain consistent posting rhythm: 5 posts weekly per brand (TrueTox + True Aesthetics)
Optimize posting times based on audience engagement patterns
Ensure content mix balances educational, promotional, testimonial, and brand storytelling
Content Creation (Organic):
Design feed posts, stories, reels, and TikToks for TrueTox and True Aesthetics
Write engaging captions aligned with brand voice for each audience (B2C vs B2B)
Curate user-generated content, testimonials, and treatment results (following compliance guidelines)
Develop educational content explaining TrueTox membership benefits and aesthetic treatments
Create B2B content showcasing clinic partner success stories and partnership benefits
Repurpose high-performing paid creative for organic channels when appropriate
Community Management:
Monitor comments, mentions, and DMs across all platforms
Respond to audience engagement within 24 hours in appropriate brand voice
Flag customer service issues or partnership inquiries to Operations Manager
Track sentiment and common questions to inform content strategy
Performance Tracking:
Monitor organic reach, engagement rate, follower growth, and top-performing content
Report weekly on organic social metrics and content performance
Identify trending formats, sounds, and content opportunities on TikTok and Instagram
Provide insights on audience preferences and content opportunities

Collaboration & Reporting (Ongoing)
Daily sync with Meta Ads Manager on creative performance and testing priorities
Weekly creative review with Operations Manager to align on strategy and KPIs
Proactive communication about workload, creative concepts, and performance trends
Rapid iteration cycles based on real-time performance data and feedback
Ad-hoc design requests for email marketing, landing pages, or sales materials as needed

REQUIRED QUALIFICATIONS
Experience & Track Record
Minimum 2-3 years creating performance-driven creative for Meta Ads (Facebook, Instagram)
Proven portfolio demonstrating Meta ad creative with measurable performance results (CTR, CPA, ROAS)
Experience managing high-velocity creative testing (10+ variations per week)
Track record of improving ad performance through creative iteration and optimization
Experience with organic social media management across Instagram, Facebook, TikTok, LinkedIn
Background in beauty, wellness, healthcare, DTC, or e-commerce industries strongly preferred
Familiarity with direct-response marketing and conversion-focused creative
Performance Creative Expertise
Deep understanding of Meta ad creative best practices: hooks, formats, messaging, CTAs
Proven ability to design scroll-stopping creative that performs in competitive auctions
Experience with creative testing frameworks and data-driven iteration
Knowledge of what creative elements drive performance (urgency, social proof, value prop clarity)
Understanding of ad fatigue cycles and creative refresh strategies
Ability to balance brand guidelines with performance optimization
Familiarity with UGC-style content, testimonial-driven creative, and lifestyle imagery
Design & Technical Proficiency
Expert-level proficiency in Canva (primary design tool) — required
Proficiency in Adobe Creative Suite (Photoshop, Illustrator) — required
Video editing skills (CapCut, Adobe Premiere, or similar) — required
Basic motion graphics and animation skills for video ads
Understanding of design principles: composition, typography, color theory, visual hierarchy
Knowledge of platform-specific specs: Meta feed/story/reels, TikTok, LinkedIn
Ability to work efficiently within brand guidelines while optimizing for performance
Experience with stock photo/video libraries (Unsplash, Pexels, Storyblocks)
Social Media & Scheduling Tools
Proficiency with Buffer (required for content scheduling)
Experience managing multi-brand social calendars with distinct audience targeting
Understanding of Instagram, Facebook, TikTok, and LinkedIn algorithms and best practices
Copywriting skills for social captions, ad copy, and headlines
Awareness of trending formats, sounds, and viral content strategies
Experience with Meta Business Suite for organic performance tracking
Communication & Language
CEFR C1 English proficiency or equivalent required (near-native fluency)
Excellent writing skills for ad copy, social captions, and creative briefs
Strong visual storytelling ability
Ability to receive and implement performance feedback constructively
Clear communication about creative strategy, testing hypotheses, and results
Technical Requirements
Reliable high-speed internet connection (minimum 25 Mbps)
Quiet, professional home office environment
Computer capable of running design and video editing software smoothly
Webcam for video check-ins
Personal Attributes
Performance-obsessed — you measure success by conversion metrics, not just aesthetics
Rapid executor — you produce high-quality work at velocity without sacrificing craft
Data-driven — you let performance data guide creative decisions and iteration
Test-and-learn mindset — you embrace failure as learning and iterate relentlessly
Trend-aware — you stay current on social media, ad creative, and aesthetic trends
Self-directed — you manage workload, meet deadlines, and proactively communicate
Comfortable with ambiguity — you thrive in fast-moving environments with shifting priorities
Detail-oriented — you catch errors before publishing and maintain brand consistency

PREFERRED QUALIFICATIONS
Experience in medical aesthetics, MedSpa, beauty, or wellness marketing
Background creating UGC-style or testimonial-driven ad creative
Motion graphics or animation skills for dynamic video ads
Photography or photo retouching/manipulation skills
Experience with Figma or other design collaboration tools
Understanding of Meta Pixel tracking and conversion optimization
Familiarity with TikTok Ads or other paid social platforms

PERFORMANCE METRICS (KPIs)
You will be evaluated on the following outcomes:
Performance Creative (60%)
Creative Output: 15-25 Meta ad variations produced weekly
Testing Velocity: 3-5 new creative concepts tested weekly
Creative Performance: Contribute to CTR benchmarks of 2%+ on paid creative
Ad Longevity: Design creative that maintains performance for 2-3 weeks before fatigue
CPA Improvement: Support month-over-month CPA reduction through creative iteration
Quality Standards: 95%+ of creative approved on first or second revision
Organic Social Media (30%)
Posting Consistency: Maintain 5-7 posts per week per brand (TrueTox + True Aesthetics)
Engagement Rate: Track and improve organic engagement over baseline
Follower Growth: Contribute to steady follower growth across platforms
Community Management: Respond to comments/DMs within 24 hours
Content Calendar Adherence: 100% on-time content scheduling via Buffer
Collaboration & Process (10%)
Communication: Participate in all scheduled check-ins and provide timely updates
Turnaround Time: Meet deadlines and communicate proactively about capacity
Brand Adherence: 100% compliance with TrueTox and True Aesthetics brand guidelines
Asset Organization: Maintain organized, clearly labeled file structure

CREATIVE DELIVERABLES (WEEKLY EXAMPLES)
Paid Creative (70% of time):
15-25 Meta ad variations: feed images, carousels, story ads, reels/video ads
3-5 new creative concepts for A/B testing
Creative performance reports and iteration recommendations
Organic Social (30% of time):
10-14 scheduled posts across all platforms (TrueTox + True Aesthetics)
Instagram: 3-4 feed posts, 5-7 stories

Facebook: 2-3 posts
TikTok: 1-2 videos
LinkedIn: 1-2 posts (True Aesthetics B2B focus)
Caption writing for all organic posts
Community engagement and response management
Ad-hoc:

Email marketing graphics
Landing page elements
Presentation slides or sales materials as needed

COMPENSATION & BENEFITS
Hourly Rate: $7/hour USD
Monthly Hours: 80 hours (4 hours/day, 5 days/week)
Monthly Compensation: $560 USD
Payment Schedule: Bi-weekly via international transfer or PayPal
Performance Bonuses: Potential bonus structure tied to ad creative performance metrics (CTR, CPA improvement, ROAS contribution)
Growth Opportunity: High performers may expand to full-time hours, take on larger campaigns, advance to Senior Performance Creative or Creative Lead roles

WORK SCHEDULE
Shift: 4 hours/day, 5 days per week (Monday-Friday)
Preferred Hours: Flexible, with some overlap with US Central Time for collaboration with Meta Ads Manager and Operations Manager
Start Date: Immediate (within 2 weeks of offer acceptance)

TOOLS & PLATFORMS YOU'LL USE
Design & Video:
Canva (primary design tool)
Adobe Creative Suite (Photoshop, Illustrator, Premiere)
CapCut or similar video editing tools
Stock libraries: Unsplash, Pexels, Storyblocks
Social Media Management:
Buffer (content scheduling — required)
Meta Business Suite (organic performance tracking)
Instagram, Facebook, TikTok, LinkedIn (native apps)
Project Management & Communication:
Roam (team communication)
Asana, Monday, or Trello (project tracking)
Google Drive or Dropbox (file sharing)
Loom (video updates and creative walkthroughs)
Analytics & Performance:
Meta Ads Manager (creative performance data)
Platform-native analytics (Instagram Insights, Facebook Analytics, etc.)

CREATIVE PHILOSOPHY & BRAND DIRECTION
Performance Creative Principles:
Hook within 3 seconds — capture attention immediately or lose the scroll
Clear value proposition — communicate TrueTox benefits instantly
Strong call-to-action — drive specific conversion behavior
Mobile-first design — optimize for vertical, small-screen viewing
Test relentlessly — assume nothing, validate everything with data
Authentic over polished — UGC-style often outperforms overly produced content
Scroll-stopping first, beautiful second — performance trumps perfection
Brand Aesthetic:
Modern, approachable luxury — premium but not pretentious
Empowering and authentic — real people, real results, real confidence
Bold and contemporary — cutting-edge design that stands out in aesthetics space
Trustworthy and expert — medical credibility without being clinical or cold
Audience-Specific Considerations:
TrueTox (B2C): Women 30-55, interested in injectables, value-conscious, seeking transparency and trust
True Aesthetics (B2B): Clinic owners, practice managers, aesthetic providers seeking partnership and growth
Creative should balance aspiration with relatability, science with beauty, and performance with brand storytelling.

APPLICATION PROCESS
To apply, please submit:
1. Resume/CV
Highlighting relevant performance creative and social media experience with measurable results (CTR, CPA, ROAS, engagement rates).
2. Portfolio (REQUIRED)
Showcasing:
Meta ad creative with performance metrics (include CTR, CPA, or ROAS if available)
Examples of creative testing iterations (before/after, A/B variants)
UGC-style or testimonial-driven ad creative
Video ads or motion graphics work
Organic social content (feed posts, stories, reels, TikToks)
Brand work demonstrating visual consistency across campaigns
Portfolio must demonstrate performance-driven creative, not just aesthetic design.
3. Cover Letter (max 300 words)
Address the following:
Your approach to performance creative vs. brand creative
An example of an ad campaign where you improved performance through creative iteration (include metrics)
Why you're interested in the medical aesthetics industry
Your experience with Buffer or other social scheduling tools
4. Performance Creative Test Assignment
Scenario:
Create a high-performing Meta ad campaign for TrueTox membership targeting women 30-50 interested in Botox.
Key Message: "$189/month tox membership — no surprise costs, no per-unit pricing."
Deliverables:
3 creative concepts (different hooks/angles)
2 formats per concept (feed image 1080x1080 + story ad 1080x1920)
1 carousel ad (3 cards, 1080x1080 each)
1 video ad (15-30 seconds, vertical format)
Brief explanation (1-2 paragraphs) of your creative strategy and testing hypothesis
Requirements:
Use royalty-free stock photos/videos (Unsplash, Pexels, Canva library)
Submit as PDF or shared Canva link
Include ad copy/headlines for each variant
5. References
One professional reference who can speak to your performance creative work and ability to meet deadlines.

INTERVIEW PROCESS
Qualified candidates will go through:
Portfolio Review (30 min) — Review creative work and discuss performance results
Creative Strategy Interview (45 min) — Discuss testing frameworks, performance optimization, and creative philosophy
Live Design Challenge (30 min) — Timed exercise creating Meta ad variation based on brief
Paid 2-Week Trial — Create real Meta ad creative and organic social content for True Aesthetics campaigns with compensation

EQUAL OPPORTUNITY EMPLOYER
True Aesthetics is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds and do not discriminate based on race, religion, gender, age, disability, or any other protected characteristic.
To Apply: Send application materials to ---------- with subject line: "Performance Content Creator - [Your Name]"
Application Deadline: Rolling basis until position is filled

True Aesthetics reserves the right to modify this job description as business needs evolve.