Google Ads + Meta PPC Specialist (Roofing / Home Services Experience Required)

PPC Specialist – Roofing & Home Improvement Lead Generation

Overview:
We are a U.S.-based marketing company focused on building performance-driven lead generation systems for roofing and home improvement contractors.

We are looking for an experienced PPC specialist who understands:
-Local lead generation
-High-ticket services
-Call tracking
-Cost per lead optimization
-Roofing or home services markets

This is not eCommerce.
This is appointment-driven, call-heavy lead gen.

--Responsibilities
-Build and manage Google Search campaigns
-Structure high-intent keyword campaigns
-Implement strong negative keyword strategy
-Set up call tracking & conversion tracking
-Manage Meta (Facebook/Instagram) lead campaigns
-Create retargeting campaigns
-Optimize cost per booked appointment
-Provide weekly performance summaries

--Required Experience
-Proven Google Ads experience in local services
-Roofing or home improvement experience preferred
-Ability to explain cost-per-lead expectations
-Strong conversion tracking knowledge
-Experience with call-driven funnels

--Bonus Skills
-Experience with Google Local Services Ads
-Familiarity with GoHighLevel tracking
-Understanding of CRM integration
-Experience with financing-focused offers

--To Apply, please Include:
-2–3 roofing or home services campaigns you’ve managed
-Average cost per lead you’ve achieved in similar markets
-Your recommended starting budget for a local roofing campaign
-Your monthly management fee
-The word “SHINGLE” in your application so we know you read this

We are performance-focused.
Leads must turn into appointments and revenue.