Digital Marketing

Location: Remote
Employment Type: Full-Time (Preferred) or Contract
Industry: Residential & Commercial Roofing

About Us

Smart Roofing is a growth-focused roofing contractor serving Southern California. We specialize in residential re-roofs, repairs, and insurance restoration projects. We are looking for a performance-driven digital marketer who understands lead generation and can directly impact revenue through paid advertising.

Position Overview

We are seeking a results-oriented Digital Marketing Specialist to manage and scale our paid advertising campaigns across Google Ads and Meta (Facebook/Instagram).

This role is performance-focused. You will be responsible for generating qualified roofing leads at a profitable cost per acquisition (CPA), optimizing campaigns, and tracking ROI.

You must understand local service marketing, conversion tracking, and funnel optimization — not just campaign setup.

Key Responsibilities
Paid Advertising Management

Create, manage, and optimize Google Search, Local Service Ads, and Performance Max campaigns

Manage Meta Ads (Facebook & Instagram) for lead generation

Conduct keyword research and competitor analysis

Write high-converting ad copy

Build and test landing pages (or coordinate with developer)

Performance & Optimization

Track cost per lead (CPL), cost per acquisition (CPA), and ROAS

Install and manage conversion tracking (Google Tag Manager, GA4, Meta Pixel)

A/B test creatives, copy, audiences, and landing pages

Weekly performance reporting with actionable insights

Scale profitable campaigns and cut underperforming ones quickly

Strategy & Growth

Develop quarterly paid media strategy

Optimize geographic targeting (service areas)

Improve lead quality (reduce tire kickers)

Work closely with sales team to track close rate and lead quality

Required Qualifications

3+ years managing Google Ads (Search required)

2+ years managing Meta Ads

Experience generating local service leads (home services preferred)

Strong understanding of:

Conversion tracking

Attribution models

Landing page optimization

Budget allocation strategy

Ability to analyze data and make decisions based on ROI

Preferred Experience

Experience in roofing, construction, or home services

Familiarity with CRM integration and call tracking systems

Experience running Local Service Ads (LSA)

Funnel building experience

Basic copywriting skills for landing pages

Compensation

Base salary or monthly retainer (based on experience)

Performance bonus tied to lead volume and cost per acquisition

Opportunity for long-term growth as company scales