Meta ads mananger

Virtual Assistant – Meta Ads Manager (Facebook & Instagram)

Industry: E-commerce (Automotive / 4x4 Accessories)
Employment Type: Full-Time (Long-Term)
Remote | Work from Home

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About Us

We are a growing Australian e-commerce brand specialising in 4x4 aftermarket parts and accessories. Our products include bull bars, roof racks, canopies, side steps, roller shutters and vehicle-specific upgrades for popular models such as Ford Ranger, Toyota Hilux, LandCruiser, BYD Shark 6 and more.

We are focused on structured growth through paid traffic, strong creatives, and data-driven decision making. We are now looking for a dedicated Meta Ads Manager to take ownership of our Facebook and Instagram advertising campaigns.

This is a long-term opportunity for someone who wants to grow with a serious brand.

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Role Overview

You will be responsible for planning, building, optimising and scaling Meta advertising campaigns to drive profitable conversions.

This is not just a “boost post” role. We are looking for someone who understands performance marketing, conversion tracking, testing structures, and scaling strategies.

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Key Responsibilities
• Set up and manage Facebook & Instagram ad campaigns (Sales / Leads / Traffic)
• Structure campaigns using proper funnel strategy (TOF / MOF / BOF)
• Install and manage Meta Pixel & Conversion API (if required)
• Conduct audience research (interest targeting, lookalikes, retargeting)
• Manage retargeting strategies for website visitors and add-to-cart users
• Perform A/B testing on creatives, audiences, and copy
• Monitor KPIs (CPC, CTR, CPA, ROAS)
• Optimise campaigns daily to improve performance
• Scale winning campaigns systematically
• Provide weekly performance reports with clear analysis and action plans
• Collaborate on creative direction (UGC, product demo videos, hooks)

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Required Skills & Experience
• Proven experience managing Meta Ads for e-commerce brands
• Strong understanding of ROAS-driven performance marketing
• Experience handling monthly ad budgets of at least USD $3,000+
• Familiar with:
• Ads Manager
• Business Manager
• Pixel tracking
• GA4 (preferred)
• Strong analytical mindset
• Able to interpret data and make strategic decisions
• Excellent written English
• Stable internet connection
• Available to work consistently (full-time preferred)

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Preferred (But Not Required)
• Experience in automotive or 4x4 industry
• Experience running ads in Australia, UK or US markets
• Experience with Shopify stores
• Understanding of creative testing frameworks

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KPIs We Care About
• Cost per Purchase
• Return on Ad Spend (ROAS)
• Conversion Rate
• Creative Testing Efficiency
• Scalable Campaign Structures

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What We Offer
• Long-term stable role
• Performance-based bonuses
• Opportunity to grow into Senior Media Buyer
• Clear structure and organised workflow
• Respectful and professional communication

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How to Apply

To apply, please include:
1. A short introduction about yourself
2. Screenshots of campaigns you have managed (with results)
3. Monthly ad budgets you have handled
4. Industries you have worked with
5. Your expected monthly salary (USD)
6. The word “4x4 Growth” at the top of your application (so we know you read everything)

Applications without proof of results will not be considered.