Video Creative Strategist

Strategist First. Editor Second.

We’re not looking for someone who just edits videos.

We’re looking for someone who understands *why* an ad works — and can build it from scratch.

---About Us

We’re a fast-scaling D2C brand built on one belief:

Creative is the growth engine.

We test aggressively.

We iterate fast.

We make decisions based on performance — not opinions.

If you think in angles, hooks, and psychology — not just transitions and presets — this role is for you.

We care about output and impact, not clocked hours.

---The Role

This is not a “video editor” role.

This is a Creative Strategist who executes.

You will:

- ? ?Develop and execute ad creative concepts based on performance insights and briefs
- Generate AI-based video content using tools such as Hailou, ElevenLabs, HeyGen, Higgsfield, or similar
- ?Edit and optimize videos for performance marketing (UGC-style, hooks, fast pacing, etc.)
- ?Plan and execute 50+ video concepts per week from idea to final output, focusing on strong hooks, angles, and clear messaging over heavy effects
- ?Adapt creatives for different platforms (Meta, TikTok, advertorials, landing pages)
- Create multiple variations of winning creatives (hooks, captions, cuts, formats)
- Manage bulk exporting, naming conventions, and asset organization
- Collaborate with the marketing team to iterate based on performance metrics and engagement signals
- Apply understanding of customer psychology to improve hooks, angles, and overall creative performance

---What We’re Looking For

You might be a strong fit if you:
- Have proven experience editing short-form ads that drove revenue
- Understand ad structures from different social media platforms
- Can reverse-engineer winning creatives
- Think in hooks, angles, and emotional triggers
- Are comfortable with data and performance metrics
- Move fast without sacrificing thinking
- Challenge weak scripts instead of just executing them

Bonus if:

- You’ve worked with D2C brands
- You’ve helped scale ads
- You understand ROAS, CTR, CPA, and retention curves
- You’ve built structured creative testing systems

---How You’ll Win Here

Success in this role looks like:

- Winning angles identified quickly
- Strong hook retention improvements
- High iteration speed on proven concepts
- Creative that scales
- Strategic contribution — not just execution

We care about performance, not flashy edits.

---To Apply

Please submit:

- Your updated CV
- A portfolio or showreel focused on short-form ads
- Examples of performance-driven creatives (if available)
- Complete our required editing + strategy test

Apply here: ----------

The test is unpaid, but it helps us evaluate thinking, speed, and creative logic before moving forward. Only shortlisted candidates will be contacted.