Shopify Expert

Shopify Conversion & Retention Expert (Proven DTC Operator Required)

We are building a fast-growing natural dog treat brand ( ---------- ) and are looking for a top-tier Shopify conversion and retention expert with a proven, high-level track record.

This role is not for beginners or generalists.

We are specifically looking for someone who has already scaled Shopify brands successfully and can demonstrate clear, measurable results.

If you have not driven significant revenue growth for Shopify stores before, this role is not suitable.

???? Your Mission

Turn our Shopify store into a profitable, high-converting DTC funnel

We already have:

Strong product-market fit (natural, repeat purchase product)

A large bank of TikTok creatives ready for ads

Capital allocated to scale

We now need the right operator to build the system that turns traffic into profit.

???? Target Outcomes

You will be responsible for achieving:

Conversion rate: 2.5–4%+

AOV: £15 ? £30+


Email/SMS revenue: 20–30% of total revenue

Paid ads profitability (target 2.5+ ROAS) within 60–90 days

This is a performance-driven role.
We care about results, not activity.

???? Responsibilities
Conversion & Funnel Optimisation

Optimise product pages for maximum conversion

Build high-converting landing pages for paid traffic

Improve messaging, structure, and user journey

Implement trust, social proof, and UGC effectively

AOV & Monetisation

Build bundle offers (starter packs, multi-buy, subscriptions)

Implement upsells, cross-sells, and post-purchase offers

Increase average order value and revenue per visitor

Retention & LTV

Build advanced Klaviyo flows:

Welcome

Abandoned cart

Post-purchase

Replenishment

Winback

Increase repeat purchase rate and customer lifetime value

Paid Traffic Alignment

Align landing pages with TikTok and Meta creatives

Ensure smooth transition from ad ? landing page ? purchase

Improve funnel performance from first click to repeat customer

CRO & Data Analysis

Identify bottlenecks in the funnel

Run tests and improvements based on data

Continuously optimise conversion rate, AOV, and LTV

???? STRICT REQUIREMENTS (NON-NEGOTIABLE)

We are only considering candidates who meet the following:

Proven experience scaling Shopify stores

Demonstrable results in:

Conversion rate improvements

AOV increases

Revenue growth

Strong understanding of DTC funnels and paid traffic

Experience with consumable or repeat purchase products is highly preferred

Advanced knowledge of:

Shopify

Klaviyo

Upsell and bundle tools

You must be able to show real results, not just talk about them.

???? HOW TO APPLY (MANDATORY)

To be considered, you MUST include:

2–3 Shopify stores you have worked on

Specific, measurable results (e.g. “increased CVR from 1.8% to 3.2%”)

A short Loom video (2–5 minutes) auditing our store:

What is currently wrong

What you would fix first

Where the biggest opportunity is

Applications without this will be automatically rejected.

???? Compensation

We are a growing business and are investing from retained profits.

We are looking for:

A fair base rate

performance-based upside tied to revenue growth

We are happy to reward top performance.

???? Long-Term Opportunity

We are not looking for a short-term freelancer.

We are looking for a long-term partner who can help scale this into a leading UK pet brand.

If you deliver results, there is significant ongoing work and upside

PLEASE SEND A LOOM VIDEO WITH AN AUDIT FOR YOUR APPLICATIONS

Model websites we like the look of

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