Head of Creative Strategy – E-commerce

We’re a fast-growing e-commerce company launching multiple brands in the footwear and supplements space. Our execution team is already in place — video editors, designers, and landing page builders ready to produce.

Now we’re looking for a Creative Strategist to lead the thinking behind the work.

Your Mission
Own the creative process end-to-end — from market research and angle development to scripting, concept creation, and briefing the production team to execute high-converting assets.

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Key Responsibilities

Creative Direction – Provide clear, actionable briefs for editors and designers, grounded in real production experience.
Concept Development – Turn research into strong hooks, angles, and structured ad concepts.
Market Research – Analyze competitors, Ad Libraries, and TikTok trends to uncover scalable ideas.
Funnel Thinking – Ensure ads and landing pages work together as one cohesive conversion flow.
Performance Optimization – Use metrics like hook rate and CTR to refine creatives and improve results.

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Requirements

Background as a video editor, designer, or hands-on creative
Experience working with scaling DTC/e-commerce brands
Portfolio showing creatives you strategized or produced
Strong performance mindset — you focus on what converts, not just aesthetics

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To Apply
Include “HOOK-STRATEGIST” in your subject line and answer the following:

1. List the top 3 DTC brands you’ve worked with and link a creative or funnel you influenced. What was your role?
2. On a scale of 1–10, how strong are your design/editing skills? Can you jump into files to fix issues if needed?
3. Share a link to your portfolio.
4. If hook rate is strong but viewers drop after a few seconds, what’s likely wrong and how would you brief the editor to fix it?
5. If launching an orthopedic sneaker for seniors, how would you research your first three testing angles?