Growth Manager (Paid Ads Focus)

We’re Big Tea, a UK ecommerce tea brand building a modern lifestyle brand in a traditional category.

We operate in a volume-driven ecommerce model. This isn’t high-ticket. It’s about maintaining brand integrity while scaling profitable customer acquisition and retention.

We’re looking for a commercially minded operator with strong Meta Ads experience.

Core Focus (Priority Order)

1. Meta Ads (Primary Skillset)

Daily campaign management

Creative testing and iteration

Scaling volume at sustainable CPA

Audience structure and funnel optimisation

Clear performance reporting

2. Google Ads + Google Analytics (GA4)

Analysing conversion behaviour

Understanding attribution

Identifying drop-off and growth opportunities

3. Klaviyo

Building and optimising flows

Increasing email subscriber capture

Supporting retention and repeat purchase

4. Shopify (Nice to Have)

Basic CRO thinking

Supporting on-site improvements

App integrations



We’ve had early traction on a small budget and now want to scale intelligently.

We care about brand. Growth cannot come at the expense of positioning.

What We Value:

Strong understanding of ecommerce volume models

Clear thinking around CPA and contribution margin

Ability to recommend new growth avenues (subscriber growth, funnel improvements, retention ideas)

We are also open to adding in a commission based structure if preferred.

When applying, please include:

Examples of ecommerce brands you’ve scaled

CPA or ROAS improvements you’ve delivered

How you approach creative testing in Meta

Your hourly rate

Thanks!