Digital Marketing Manager – Immigration Services (Remote, Full-Time)

The Role
We're looking for a creative and data-driven Digital Marketing Manager to own and grow Otips' online presence. You'll be responsible for lead generation, content creation, paid social ads, and email marketing — with a focus on reaching international students and visa holders in the U.S.
This is a high-ownership role. You won't just execute tasks — you'll help shape our marketing strategy.

What You'll Do

Plan, create, and manage content for Instagram, Facebook, YouTube, and TikTok
Run and optimize Meta (Instagram/Facebook) ad campaigns targeting J-1, B1/B2, F-1, and H-2B visa holders
Write and manage HubSpot email automation sequences for different lead scenarios
Create short-form video scripts and educational content for international student audiences
Monitor campaign performance and report weekly on key metrics (CPL, CTR, conversions)
Collaborate with the founder on marketing strategy, messaging, and growth initiatives
Support SEO efforts and website content updates on WordPress


What We're Looking For

2+ years of experience in digital marketing (social media, paid ads, email marketing)
Hands-on experience with Meta Ads Manager and HubSpot (or similar CRM/email tools)
Strong written English — you'll be writing content for a U.S. audience
Experience creating content for service-based or education/immigration niches is a big plus
Self-starter who can manage priorities independently in a remote environment
Familiarity with WordPress, Canva, and basic video editing tools
Bonus: Experience with YouTube content or short-form video (Reels, TikToks)


Why Join Otips?

Work directly with the founder — fast decisions, no corporate red tape
Make a real impact on the lives of international students navigating one of the most stressful processes of their lives
Flexible remote work environment
Opportunity to grow with the company as we scale