Virtual Assistant for Online Herbal Education Brand

Hi there!

We are an online herbal education business on a mission to help people learn how to use herbal remedies, and natural healthcare in a safe and sustainable way.

We’re a small caring team that loves to engage with each other, while getting the work done, and we’re looking for our next perfect fit!
We create content, courses, and community to make that happen. We’re a fun, fresh, friendly, and informative brand, and leaders in the herbal education industry. We pride ourselves in being a trusted space to get solid herbal information backed by science, and blended with traditional wisdom that science hasn’t paid for, and actually living this life.

On a bigger picture, we make the complexities of herbalism simple and easy to understand.
We are growing, and we are looking for a virtual assistant (or maybe two!) who wants to be part of something that’s making a positive impact in the world, not just a task master, though the tasks are important. We want someone who actually gets excited about herbal medicine, loves beautiful content, and takes pride in doing things well.

We do NOT want loads of AI generated content! While we do use AI as a tool, we really love and value the human touch. We’re seeking someone who can feel the brand, the natural vibes of it, and help connect to our ideal customers.

Hours are flexible and light to start (around 5 to 20 per week), with busier seasons when we run summits and launches. While the hours may be variable, we are seeking a long-term partner to build a lasting valuable relationship for all. This is not a short one and done gig.
Our last VA we worked with for 4 years but her life changed, and she’s moving on. Our other VA has also been with us for 4 years, and we’re still working and growing together.


What You Would Be Helping With -

We are looking for support across some or all of these areas, depending on your strengths:

Content & Design
Canva graphics for social media posts, story templates, and class slides
Keeping our visual brand consistent and polished across everything
Social Media
Planning and scheduling content across YouTube, Pinterest, Instagram, Facebook, and TikTok
Repurposing podcast content into short-form reels and social clips
Suggesting social media strategy, and working with the founder (also the face of the brand) to outline the content
Podcast & Video
Podcast editing and publishing
Cutting podcast recordings into reels and YouTube-ready videos
Kajabi
Building and updating pages (sales pages, landing pages, blog posts)
Course building and content uploads
General platform management and keeping things tidy

You do not need to do all of these. If you are a specialist in one or two areas, we would love to hear from you. If you are more of a generalist who can move across platforms, that is wonderful too.


Tech We Use -

Canva
Kajabi
Asana
Google Suite

Telegram
Zoom
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Hello Audio
Audacity
Descript
Capcut
Loom
Instagram

Facebook
TikTok
YouTube
Pinterest
While this is a list of what we use in our business, you do not have to know them all, though bonus points if you do. We’re happy to train the right person/people in the right platforms as needed. If you have experience with them all, even better. But, don’t let the idea of not knowing them all keep you from responding.

Who We Are Looking For-

While your skills are super important, we’re even more eager to find the right fit for this/these role/s. Here is what we genuinely care about:

You have a real interest in natural health, herbal remedies, nature, or holistic living. You do not have to be an expert, just curious and aligned with this way of life.
You are a self-starter who notices things and takes initiative without needing to be reminded.
You’re creative, and have ideas you’re not afraid to share.
You understand the online business landscape, and how to build new relationships and connections with customers.
You care about the details. A misaligned logo or a typo in a caption is something that bugs you too.
You communicate clearly and kindly, and you ask questions when something is not clear.
You want to get to know, and grow with a brand, not just complete tasks for it.


The Fun Part: To Apply, We Need A Few Things From You
This is where you get to show us a little of who you are. We read every reply, and we notice when people actually pay attention.

1- In your subject, or top of your reply to this, please TELL US YOUR FAVORITE FLOWER. I will not read replies that do not have this in the subject line. This is how I know you’re paying attention.

2- Somewhere in your reply, let us know what draws you to the world of herbs and natural health, even just a little.

That is it. Just introduce yourself, tell us what you do, share those two things, and include any relevant links or portfolio samples if you have them.

Thanks for taking the time.
So excited to meet you!

Mel - The Herbalist's Path