Part-Time Digital Marketing Manager (AU Mortgage Broker) — Content + Paid Ads + SEO

Hours: 25 hours/week (remote). Prefer 3–4 hours/day overlap with Melbourne time.
Start: ASAP
Long-term: Yes (we want someone to grow with the business)

About Us
We’re an Australian mortgage broking business growing to the next level. We already have strong referrals/repeat business and want to increase organic inbound leads and paid lead flow while building a marketing system that can scale (and eventually feed additional brokers).
Role Objective

Own day-to-day marketing execution and improvement across:

- Social content creation + posting
- Paid ads (Meta + Google)
- SEO + organic lead growth
- Weekly reporting and optimisation

This is a hands-on role. You will plan, create, publish, measure, and improve.
Key Responsibilities

1) Content creation + social media management
Build a weekly content plan and posting schedule
Turn raw footage (we will be on camera) into:
short-form videos (Reels/Shorts/TikTok style)
carousels/static posts
story content
Write captions, hooks, CTAs, and manage basic community engagement
Repurpose content across platforms for maximum output

2) Paid advertising (Meta + Google)
Build and manage campaigns end-to-end:
targeting, creatives, copy, landing page brief, conversion tracking
optimisation, A/B testing, and budget pacing
Produce weekly performance updates:
spend, CPL, cost per booked call (where tracking allows), lead quality notes
Ensure all ad accounts are owned by us (you work inside our accounts)

3) SEO + organic growth
Improve local SEO and organic lead flow:
on-page SEO (service pages, location pages, internal links, metadata)
Google Business Profile activity (posts, Q&A, photos, review velocity process)
basic technical SEO checks (indexing, Search Console issues)
Coordinate blog/topic plan that supports organic discovery and conversion

4) Tracking, reporting, and optimisation
Set up/maintain tracking (GA4, Tag Manager basics, pixels, conversion events)
Weekly KPI dashboard and action plan:
leads, booked calls (if applicable), conversion rate, channel performance
Recommend what to scale, what to stop, and what to test next

Please show me that you are genuinely interested in this opportunity with a cover letter not prepared by AI.