Social Ads Specialist

We are looking for a social ads implementor to own our Instagram/Facebook/LinkedIn presence, driving inbound leads through curated, top-tier organic and paid content.

Responsibilities:
- Design and auto-schedule a content calendar with a strategic mix of posts
- Produce reels, carousel and static image posts in collaboration with our current sales team
- Develop content for the sales stages of awareness, interest and decision with relevant hooks and calls to action
- Resonate with the pain points of showroom owners, design-build companies and multi-location fabricators
- Repurpose our weekly podcast into 12 reels and 12 static posts each
- Publish at least 1 quality post per day on Instagram and Facebook
- Publish 1 quality post per week on LinkedIn
- Use AI tools to generate captions and sticky copy efficiently
- Write compelling bios and calls to action across the 3 platforms to drive appointments
- Maintain a 24-hour story at all times
- Automate inbound DMs and forms into our CRM
- Set up retargeting campaigns across the 3 platforms with complete and up to date pixel audiences
- Expand lookalike audiences from retargeting lists and lead email lists
- Launch DM campaigns to drive high-intent conversations from warm audiences
- Provide weekly performance summaries every Friday
- Be proactive in rotating creatives to prevent ad fatigue and in making strategy suggestions that improve results
- After your first 30 days, success will be defined as at least 1 qualified inbound lead generated every week

Requirements:
- 5+ years experience in creating high-quality content and maintaining top-tier profile aesthetics
- Proven results in generating inbound B2B leads from social media
- Proficiency in CapCut, Canva, Opus or equivalent tools
- Expert knowledge in Instagram/Facebook/LinkedIn ads managers, audience creation and attribution automations
- Highly proactive in making suggestions and implementing solutions
- Self-directed, organized, dependable and amicable
- Understanding of the home services or design and build industry is a big plus

Note: This role starts at 40 hours per month, with an opportunity to grow to 80 hours per month by managing our clients' social ads as well. There will be a 30-day evaluation period.