Senior Digital Growth & Performance Lead (WordPress, SEO, Funnel & CRM)

Job Overview

We are a national in-home services group operating multiple brands across Australia. We are rebuilding our digital growth engine and brand presence from the ground up.

This is a **hands-on execution role** working directly with the GM. Strategy is defined at leadership level. Your responsibility is to **build and implement the systems that generate inbound demand nationally.**

This role combines:

• Technical SEO
• Large-scale local SEO
• WordPress infrastructure
• Booking funnel infrastructure
• CRM integration
• Organic content and social media growth
• Paid campaign preparation and execution

We are **not hiring someone to manage content calendars.**
We are hiring someone to **build a scalable growth engine.**

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# Phase 1: Infrastructure + Brand Foundations (Months 1–3)

You will rebuild the core digital infrastructure while simultaneously establishing brand presence.

### Local SEO at Scale

• Build scalable **service × suburb / postcode landing page architecture**
• Generate location-specific content across **thousands of Australian regions**
• Implement internal linking and site structure for large-scale local SEO
• Establish consistent NAP and citation frameworks
• Optimise Google Business Profiles across multiple cities

### Website & Infrastructure

• Re-engineer multiple WordPress sites
• Improve UX, conversion flow, and site speed
• Conduct full technical SEO audit and implement fixes
• Build high-converting booking funnels
• Integrate SaaS booking system with Salesforce CRM
• Enable call-out fee payment during booking
• Set up automated SMS and email confirmations
• Implement analytics, attribution, and conversion tracking


### Organic Content & Social

• Establish social media presence across multiple brands (Instagram, TikTok, YouTube)
• Develop organic content strategy aligned with service demand
• Create short-form content concepts and scripts
• Produce content that supports both **brand growth and SEO rankings**

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# Phase 2: Growth & Demand Generation

Once the infrastructure is stable you will scale acquisition.

• Execute local SEO across cities and regions
• Develop content cluster strategies that support search demand
• Launch and optimise Google Ads campaigns
• Create ad scripts and creative direction
• Ongoing CRO and performance optimisation
• ROI-driven reporting and performance tracking

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# You Must Have

• Proven **WordPress rebuild experience**
• Strong **technical SEO capability**
• Experience implementing **multi-location local SEO at scale**
• Experience building **service × suburb landing page systems**
• Funnel and booking system integration experience
• CRM integration experience (Salesforce or HubSpot preferred)
• Ability to create **organic content and ad scripts**
• Strong understanding of **conversion optimisation**
• Performance marketing mindset

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# Ideal Experience

Candidates who have:

• Scaled **local service businesses online**
• Built **large local landing page systems (hundreds or thousands of locations)**
• Implemented **SEO infrastructure for national service brands**

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# Who This Is Not For

This role is **not suitable** for:

• Web developers who only build sites
• SEO specialists who only perform audits
• Social media managers who only post content

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# Who This Is For

A **digital growth operator** who understands how to build systems that drive demand:

Traffic ? Funnel ? Conversion ? Automation ? Scale

If you have built and scaled local service businesses before, we want to speak with you.