Email Marketing & Launch Copywriter

About Us
We’re a fast-growing education company serving experienced software engineers who want real-world Rust skills and real career outcomes. Our flagship offers are mentor-led, cohort-based programs focused on shipping production-grade projects and landing Rust-heavy roles.


Email is one of our main revenue channels. We use it to fill cohorts, book sales calls, and reactivate our warm audience. We’re hiring someone to own this function end-to-end.

Role Overview
You will own the strategy, copy, and execution of email campaigns that drive launches, bookings, reactivations, and long-term revenue from our list. This is a senior, full-time role for someone who wants clear ownership, measurable impact, and a long-term seat on the team.

You are not “writing some emails.” You are building a repeatable email machine that keeps our calendar full and our cohorts sold out.

What You’ll Own
1. Launch Campaigns (Cohorts & Fast-Cash Promos)
Plan and write complete launch sequences for our cohorts and promo offers (pre-launch, open cart, objections, FAQ, deadline, last call, sold-out, etc.).
Standardize, document, and templatize launches so they’re easy to clone and improve.

2. Evergreen Nurture & Segmentation
Build and maintain evergreen sequences that warm new subscribers and move them toward a call or application.
Segment based on behavior and stage (new leads, engaged, inactive, past applicants, buyers) so people get the right messages at the right time.

3. Show-Up & No-Show Sequences
Write and optimize sequences that increase show-up rates for booked calls.
Create follow-up for no-shows and no-buys to recover missed revenue and keep good leads in motion.

4. Reactivation Campaigns
Run quarterly reactivation campaigns for cold or inactive subscribers to generate “found” revenue from the list.

What Success Looks Like in the First 90 Days
- 3 complete launch sequences live, documented, and reusable.
- 1 evergreen nurture sequence live, for new leads.
- Show-up rate on email-sourced calls improved vs. baseline.
- At least 1 reactivation campaign shipped with clear revenue attribution.
- Clear email playbook (templates, frameworks, naming) the team can understand and reuse.

Requirements
- 3+ years professional B2C email copy experience.
- Proven track record owning full launch/email sequences (not just individual emails).
- Strong understanding of offer positioning, sequencing, and deadlines for high-ticket educational or coaching products.
- Ability to write in a clear, human voice that resonates with senior, technical audiences.
- Comfortable with at least 3-hour overlap with US pacific time zone, async with a distributed team, and being accountable to numbers (revenue, bookings, show rates).

Bonus
- Experience with technical or software developer audiences.
- Familiarity with platforms like Kartra, ActiveCampaign, or similar.
- Comfortable pulling basic numbers from dashboards/CRMs to see what’s working.

How to Apply
In your application, include:
- A brief personal intro (2–5 short sentences) in your own words.
- 1–2 examples of launch or promo sequences you’ve written (cohort, course, or high-ticket offers).
- A short note explaining how you approach writing launch emails for a high-ticket cohort program.
- Your monthly salary expectation in USD (full-time) and your official email address.

Application Question (Required):
1. Which part of the email lifecycle do you enjoy owning most? (launches, nurture, reactivation, post-purchase, etc.) What email platforms have you worked in?
2. Briefly describe one launch email sequence you’ve owned end-to-end.
3. In 5–7 bullet points, outline:
- the audience
- the goal of the sequence
- how you structured the sequence (early ? middle ? final emails)
- one decision you made to avoid audience fatigue

Applications that skip any of the above will not be considered.