Meta Ads Specialist

Job description:

Date posted: 23 February 2026

Pay: $15.00 - $20.00 per hour

Position Overview:

Work Hours: Flexible in EST hours and part-time
Location: Virtual
Who we are looking for:

We are a digital marketing agency looking for a results-driven Meta Ads Specialist to plan, execute, and optimize Facebook and Instagram advertising campaigns. The ideal candidate understands performance marketing, audience targeting, and conversion-focused ad strategies.

Key Responsibilities

Set up, manage, and optimize Meta (Facebook & Instagram) ad campaigns
Audience targeting, retargeting, and lookalike audiences
A/B testing ad creatives and copies
Monitor performance and optimize for ROAS, CPL, and conversions
Set up Meta Pixel and conversion tracking
Share performance insights and reports
Requirements

Proven experience managing Meta Ads for different brands
Strong understanding of targeting, retargeting, and lookalike audiences
Experience with A/B testing creatives and ad copies
Knowledge of funnel-based advertising strategies
Familiarity with GA4 and conversion tracking is a plus
Strong analytical and communication skills
Nice to Have

Experience in eCommerce and lead generation campaigns
Basic design or copywriting understanding
Agency experience preferred
Job Type: Flexible in EST hours and part-time

Work Location: Remote

Job Types: Part-time, Contract