Part-Time Paid Ads Specialist (Meta & Google) – Youth Sports Brand

About Us

NxtGen Baseball ---------- is a growing youth baseball and softball development brand based in the United States.

We run:

Large summer camps (700–1000+ athletes annually)

MLB player camps

A digital program called NxtGen U

We are scaling and need a serious, performance-driven Paid Ads Specialist to help grow camp registrations and digital sales.

This is not a beginner position!!!

Role Overview

We are looking for a part-time Paid Ads Specialist to manage and optimize advertising campaigns across:

Meta (Facebook & Instagram)

Google Ads (Search required, Display optional)

Your primary responsibility is to generate high-quality leads, increase conversions, and lower the cost per acquisition over time.

You will work closely with our Funnel & CRM Manager.

Responsibilities

Build and manage Meta ad campaigns focused on conversions

Build and manage Google Search campaigns

Set up audience targeting (cold, warm, retargeting)

Install and manage Meta Pixel and Google conversion tracking

Ensure proper event tracking for:

Camp purchases

Digital product purchases

Lead form submissions

Monitor and improve:

Cost per lead

Cost per acquisition

ROAS

Run split tests (creative, copy, audience)

Provide weekly performance reports with recommendations

Align ad messaging with funnel strategy

Required Experience

Proven Meta Ads Manager experience (conversion campaigns)

Google Ads experience (Search campaigns required)

Experience setting up pixels, tags, and tracking events

Understanding of retargeting strategy

Strong data analysis skills

Clear written and spoken English

Experience in event marketing, digital products, or education preferred

Important: This Role Is NOT For

Social media managers

Boost-post-only marketers

Beginners without campaign results

Anyone who cannot explain metrics clearly

Working Hours

Part-time (10–20 hours per week to start).
Flexible schedule but must be available for one weekly check-in call.

Compensation

Competitive hourly or monthly rate based on experience and results.
Please include your expected rate in your application.

How to Apply (Required)

To be considered, please send:

Your resume

Screenshots of past ad results (hide client names if needed)

Typical cost per lead you have achieved

A short written answer to this question:

“How would you approach generating registrations for a youth baseball camp using paid ads?”

Applications without this information will not be reviewed.

What We Value

Ownership mindset

Data-driven thinking

Clear communication

Proactive optimization

Long-term partnership potential