Performance Marketing Executive (B2B & E-commerce)

About Us

Dolphy Australia is a rapidly growing supplier of commercial washroom accessories and hotel amenities across Australia and the Pacific. We partner with procurement managers, hotel chains, builders, and facility managers to deliver reliable, commercial-grade solutions.

We are building a modern revenue engine where marketing is accountable for pipeline, efficiency, and growth — not vanity metrics.

Role Overview

We are hiring a Growth Manager to lead acquisition, demand generation, and revenue optimisation across B2B and e-commerce channels.

This is a strategic and hands-on role responsible for scaling paid media, driving inbound pipeline, improving conversion rates, and building a measurable growth framework across the business.

You will work directly with the Director and collaborate closely with sales, operations, and content teams.

What You’ll Own

End-to-end growth strategy and execution

Paid acquisition across Google and Meta ecosystems

SEO and organic demand generation

B2B pipeline growth and lead quality

E-commerce revenue growth (ShoppersSpot)

Funnel optimisation and conversion strategy

Marketing analytics, attribution, and forecasting

HubSpot lifecycle and automation strategy

Key Responsibilities
Growth Strategy & Revenue Ownership

Define and execute quarterly growth roadmap aligned with revenue targets

Identify high-impact growth opportunities across channels and funnels

Forecast pipeline contribution and marketing ROI

Align marketing with sales to improve lead quality and conversion

Paid Media Leadership

Own budget allocation, channel mix, and scaling strategy

Optimise Google Ads (Search, PMax, Display, Remarketing)

Lead Meta Ads acquisition and retargeting strategy

Implement testing frameworks for creatives, audiences, and funnels

SEO & Demand Generation

Lead SEO roadmap targeting high-intent commercial keywords

Build content and landing page strategy to capture demand

Improve organic visibility and inbound pipeline

Conversion & Funnel Optimisation

Design and execute CRO initiatives

Analyse funnel drop-offs and improve conversion efficiency

Implement landing page experiments and A/B testing

Marketing Operations & Analytics

Own HubSpot architecture (lifecycle stages, scoring, workflows)

Ensure accurate tracking via GA4, GTM, and CRM integrations

Build dashboards to track pipeline, CAC, LTV, and channel performance

Deliver executive-level reporting and insights

Success Metrics (KPIs)

Marketing-sourced pipeline value

Revenue influenced by marketing

Customer acquisition cost (CAC)

Cost per qualified lead

ROAS and channel efficiency

Lead-to-customer conversion rate

Organic traffic and inbound growth

Required Experience

5+ years in growth, performance, or demand generation roles

Proven track record of scaling paid acquisition budgets

Strong experience in B2B lead generation

Deep understanding of marketing funnels and attribution

Hands-on experience with SEO strategy and execution

Advanced knowledge of analytics and reporting

Technical Skills

Google Ads (advanced optimisation & scaling)

Meta Ads Manager

GA4 and Google Tag Manager

HubSpot (automation, reporting, CRM lifecycle)

SEO tools

Landing page optimisation & CRO tools

Leadership & Mindset

Commercial thinker with revenue-first mindset

Strong analytical and strategic decision-making skills

Comfortable operating in a fast-growing environment

Ability to prioritise high-impact initiatives

Clear communicator with executive reporting capability