E-commerce Copywriter (DTC Health & Wellness)

We're a growing DTC supplement brand looking for a Direct Response Copywriter who doesn't just write copy, they study it. Someone who actively collects and analyzes winning ads as part of how they think. Someone who can look at a Meta Ad Library page and tell you exactly why the top-spending creative works.

This isn't a "write nice words" role. You'll be writing ads, VSLs, landing pages, and advertorials, all measured by real numbers. CTR, CPA, ROAS, AOV. Your words either move the needle or they don't.

You'll work closely with our marketing team, graphic designers, and video editors to produce high-volume, high-quality direct response assets for our brand. You'll research deeply, write fast, iterate based on data, and build a system for producing winners consistently.


What you'll actually do day-to-day:
* Write Meta ad scripts (short-form, long-form, UGC briefs, statics) at volume
* Write and optimize VSLs, landing pages, and advertorials
* Conduct deep avatar, competitor, and market research to fuel fresh angles
* Analyze ad performance data and use it to guide your next creative decisions
* Develop hooks, mechanisms, and positioning that differentiate — while staying compliant
* Use AI tools intelligently to speed up research and iteration — without losing the human edge

What we're looking for:
* 3+ years of direct response copywriting experience (DTC health, wellness, or supplements strongly preferred)
* A portfolio that shows real DR work — ads, VSLs, landing pages, not brand fluff
* You understand hooks, angles, and mechanisms and why they matter
* You've used performance data to iterate on your own copy
* You know your way around Meta Ads Manager metrics
* You can write fast, take feedback, and care more about results than ego

This role is full-time and requires full professional focus. No moonlighting, no freelance side gigs, no split attention. We invest in our people and expect the same commitment back.

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