Ecommerce Growth & Digital Marketing Manager (Shopify + Google Ads)

We are The Spa Guys – a New Zealand based spa and pool parts ecommerce business.

We are looking for a full-time Ecommerce Growth & Digital Marketing Manager to take full ownership of revenue growth across our Shopify store.

This is not a basic social media role.

You will be responsible for increasing weekly online revenue, improving conversion rates, managing paid advertising, and optimising our entire Shopify ecosystem.

Your Core Responsibilities:

1. Google Ads & Revenue Growth:

Manage and optimise Google Ads (Search, Shopping, Performance Max)
Improve ROAS (Return on Ad Spend)
Monitor search terms daily and optimise campaigns
Scale high-performing products
Set up and manage Google Tag Manager and GA4 tracking

2. Shopify Optimisation:

Review and improve product pages for conversion
Optimise collections and site structure
Increase Average Order Value (AOV)
Improve checkout flow
Manage theme updates and performance improvements
Implement CRO (Conversion Rate Optimisation)

3. Merchant Center & Feeds:

Manage Google Merchant Center
Fix feed issues and disapprovals
Optimise product titles for Shopping
Manage product data and custom labels (high margin / best sellers)

4. Paid Media Oversight
Oversee Meta (Facebook & Instagram) ads
Oversee retargeting campaigns
Either run campaigns directly OR manage contractors

5. Reporting & Strategy:

Weekly performance reporting
Revenue forecasting
Suggest growth opportunities
Advise on promotions and pricing strategy
KPIs (You Will Be Measured On)
Increase weekly ecommerce revenue
Maintain profitable ROAS (minimum 3x target)
Increase Average Order Value
Improve conversion rate
Reduce wasted ad spend
This is a performance-driven role.
Required Experience
Strong Shopify experience
Proven Google Ads management experience
Experience with Google Tag Manager
Experience with GA4
Experience with Google Merchant Center
Experience managing ecommerce feeds
Strong analytical skills
Strong English communication

6. You must be comfortable:
Editing Shopify themes
Adjusting landing page layouts
Rewriting product descriptions for conversion
Improving product imagery layout
Adding trust signals (reviews, guarantees, shipping clarity)
A/B testing landing page elements
Improving mobile experience
You are expected to actively improve conversion rate, not just drive traffic.

Bonus:
Experience with technical ecommerce stores (auto parts, hardware, industrial, etc.)
CRO experience

Email marketing automation experience

Working Hours:
Full-time
30-40 hours per week
Must overlap with NZ business hours for communication.

Salary:
Competitive salary based on experience.
Performance bonus structure available based on revenue growth.

Important:
When applying, include:
Example of a Shopify store you have grown
Google Ads results (ROAS & revenue numbers)
Tools you have used (GTM, GA4, etc.)
Why you believe you can increase revenue