Content Strategist / Marketing Specialist

Department: Marketing
Reports to: Founder (CEO)
Hours: 5–10 hours per week

Company Overview: Fireproof CPR & Medical Testing is a CPR training organization dedicated to equipping everyday heroes with the confidence and skills to act in emergencies. We don’t just certify instructors. We help them think like business owners.

Our mission is to equip individuals, organizations, and communities with lifesaving skills that prepare people to act confidently in emergencies—through exceptional CPR and First Aid training and education. As we expand nationally, we are building systems, programs, and leadership pathways that support instructors beyond certification—into entrepreneurship, ownership, and community impact.

Role Summary: We are seeking a highly skilled Content Strategist / Marketing Specialist to support business growth by creating content, executing lead generation, organic marketing, outreach, and email campaigns. This role focuses on consistency, follow-up, and relationship-based marketing to increase class registrations, event attendance, and inbound inquiries.

The Content Strategist / Marketing Specialist is responsible for owning the business’s content ecosystem—ensuring that what we publish is intentional, consistent, aligned with revenue goals, and reflective of the founder’s voice. This role exists to remove the founder as the daily content bottleneck while still preserving authenticity, authority, and strategic clarity.

Core Responsibilities:

1. Content Strategy & Positioning - Translate business goals (classes, programs, launches) into content direction and align messaging across platforms (social, email, LinkedIn)

2. Content Planning & Execution - Build and maintain a rolling content calendar, create content briefs and outlines for execution, ensure deadlines are met and content actually goes live, and ensure content is repurposed efficiently across channels

3. Event & Class Marketing - Promote upcoming CPR classes and events and support partnerships or community outreach initiatives

4. Email Marketing - Design email marketing campaigns, schedule email broadcasts, and assist with basic email sequences (welcome, reminders, promotions). Maintain email list segments and track and report open and click rates

5. Lead Generation & Outreach - Research and build targeted lead lists, conduct LinkedIn outreach and follow-ups, and track leads and responses in the designated system


Required Skills & Experience

Must-Haves
* Proven experience in content strategy (not just posting)
* Strong written communication and ability to translate abstract ideas into clear messaging
* Email marketing design, flow and automations
* Strategic thinking paired with execution follow-through
* Experience with LinkedIn as a professional platform
* Comfortable with outreach and follow-ups
* Experience with social media scheduling tools
* Organized and detail-oriented

Nice-to-Haves
* Graphic Design skills (a huge plus)
* Event promotion experience
* Experience with service-based or online education businesses
* Community or thought-leadership content experience

Ideal Candidate Profile

This role is ideal for someone who:
* Thinks in systems, not one-off posts
* Enjoys shaping ideas more than chasing trends
* Is comfortable owning direction
* Can balance creativity, strategy and practicality
* Understands that consistency beats creativity without structure

Success Metrics (High-Level)
1. Content is published consistently without founder micromanagement
2. Messaging feels aligned, intentional, and cohesive
3. Founder spends less time thinking about content
4. Content supports lead generation, classes, and offers
5. Clear content calendar exists at all times

Hourly Rate: $6-8 per hour

Time Commitment: 5-10 hours per week to start, with room for both hourly pay and number of hours to grow as the business grows