E-Commerce Growth Manager / Shopify Specialist

Here’s a sharper, more elevated version you can confidently post:

E-Commerce Growth Manager / Shopify Specialist

TruForm Nails – Remote / Freelance (Potential Ongoing Role)
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TruForm Nails is seeking a highly capable E-Commerce Growth Manager / Shopify Specialist to manage, optimize, and scale our Shopify store as we prepare for a major product collaboration with Maria Ortiz – Long Nail Goddess.

We are not looking for a basic website administrator.
We are looking for someone who understands conversion, sales psychology, and revenue growth.

Role Overview

This role is for someone who thinks like a growth strategist, not just a store manager. You will oversee the performance, functionality, and profitability of our Shopify store while actively driving sales through optimization and paid advertising.

You should be equally comfortable working with:

? Store design & UX
? Conversion strategy
? Analytics & performance metrics
? Paid advertising

Key Responsibilities

• Manage & maintain Shopify storefront
• Optimize product pages for conversion & AOV
• Improve site flow, UX, and customer journey
• Build landing pages / funnels for launches
• Set up & manage paid ads (Meta / TikTok / Google preferred)
• Monitor ROAS, CPA, and performance metrics
• Develop strategies to drive traffic & sales
• Support product launches & promotional campaigns
• Troubleshoot Shopify issues & integrations

Required Qualifications

• Proven experience managing Shopify stores
• Strong understanding of e-commerce growth strategy
• Experience running performance-driven paid ads
• Ability to interpret analytics & conversion data
• Conversion-focused mindset (not vanity metrics)
• Strong visual & layout sensibility
• Self-directed, proactive, and reliable

Highly Valued (Bonus Skills)

• Beauty / cosmetics / nail industry experience
• CRO (Conversion Rate Optimization) expertise
• Funnel-building & landing page strategy
• Email marketing / retention flows
• Experience scaling product launches

Who This Role Is For

You are someone who:

? Thinks in revenue, not tasks
? Understands buyer behavior
? Notices friction & fixes it
? Balances aesthetics with performance
? Brings solutions, not questions

Compensation

Flexible — based on experience & scope.

(Open to hourly / project / retainer structures)

How to Apply

Please include:

• Portfolio or Shopify examples
• Campaign examples or measurable results (if available)
• Brief summary of relevant experience
• Your rate / pricing structure