Community & Lead Generation Manager (Organic Growth – Finance & Insurance Focus)

IMPORTANT – READ FIRST
To apply, start your application with the phrase:
“Conversations create revenue.”
Applications without this phrase will not be reviewed.

About the Role

We are building a demand-generation engine within the financial services and insurance space and are looking for a Community & Lead Generation Manager to own organic audience growth and direct prospect engagement.

Our target audiences include:

Homeowners

Families seeking financial protection

Small business owners

Entrepreneurs and executives

This role is focused on one thing:

Starting conversations that turn into qualified leads.

You will research our market, participate in online communities, build relationships, and convert engagement into real opportunities related to life insurance, financial protection, and business continuity solutions.

This is not a passive social media role.
This is a proactive relationship-building position.

What You Will Own
1. Organic Prospecting & Relationship Building

Engage daily in relevant Facebook groups, LinkedIn, and niche communities

Identify and connect with homeowners, business owners, and professionals

Start direct conversations with aligned prospects

Maintain prospect tracking and follow-up systems

Nurture warm leads into the sales pipeline

2. Market Research & Insight Gathering

Identify common financial concerns, objections, and questions

Report recurring themes from conversations

Suggest messaging and offer improvements

Identify untapped audience segments or partnership opportunities

3. Content That Supports Conversations

Create short-form posts that spark engagement and discussion

Repurpose insights from real conversations into content

Ensure all content drives toward interaction and relationship-building

Align messaging with financial protection, insurance, and long-term planning themes

4. Weekly Performance Metrics

You will maintain a simple scorecard tracking:

Conversations started

Meaningful interactions

Qualified leads generated

Follow-up activity

Target: 10–15 qualified leads per month after ramp-up period.

Required Experience

Experience with organic lead generation or outbound prospecting

Comfortable initiating conversations with strangers online

Strong written English and conversational tone

Ability to think independently and prioritize high-impact work

Experience using Google Sheets or CRM tools for tracking

Understanding of professional communication (finance/business audiences preferred)

Work Details

Full-time (40 hours per week)

Long-term position

Must overlap with U.S. Eastern Time for at least 4 hours daily

Compensation

$800 – $1,200 USD per month

Performance-based bonuses tied to lead generation milestones

Long-term growth opportunity

This Role Is Ideal For

Someone who enjoys real conversations

A marketer who understands human psychology

An operator who prefers ownership over micromanagement

A professional comfortable engaging business owners and decision-makers

This Role Is Not For

Passive social media schedulers

People uncomfortable with outreach

Anyone who avoids direct interaction

Candidates looking for short-term freelance work