Digital Marketing Specialist

Description:
The candidate will support ---------- with social media and email marketing strategy and execution for both the brand and the founders Speaking and personal brand endeavors at ---------- .

The candidate is expected to work collaboratively with the founder to plan and set objectives, execute an average of 6 social media posts across multiple social media channels and an average of 3-4 emails per week.

The candidate will need to navigate both Klaviyo and Shopify’s e-mail platform. The candidate may also be working in GoHighLevel.

This is a fast-paced company with many critical functions happening simultaneously. The candidate must be willing to manage their time and schedule independently, think proactively, and have a knack for continual improvement.


General Expected Duties:
General Virtual Assistant Duties not limited to the following:
Digital Marketing Manager
-Email Marketing (Klaviyo)
-Collect and manage email subscribers
-Build, manage, and optimize email flows and automations
-Schedule and send email campaigns
-Social Media Management (Instagram, TikTok)
-Create and maintain a social media content calendar
-Schedule and publish posts across platforms
-Plan and post LinkedIn content
-Automate messaging for new Instagram followers
-Support short-form content distribution and consistency
-Campaign & Funnel Management
-Build and manage landing pages for offers, events, and lead magnets
-Coordinate and execute marketing campaigns end-to-end
-Monitor campaign performance and suggest optimizations
-Influencer Management
-Coordinate influencer outreach and collaborations
-Track deliverables, timelines, and posting schedules
-Edit short-form videos for promotional reels and social media platforms

Skills and Experience
-Experience in Digital Marketing Strategy and execution.
-Proficiency with Klaviyo, Shopify, and GoHighLevel platforms.
-Strong social media management skills across Instagram, TikTok, and LinkedIn.
-Proactive and able to manage time independently in a fast-paced environment.
-Ability to plan and optimize marketing campaigns end-to-end.
-Experience with influencer management and video editing skills is a plus.