Email, SMS & Automation Specialist (GoHighLevel + Klaviyo)

About the Role
We are looking for an experienced Email, SMS & Automation Specialist to manage and execute lifecycle marketing across multiple brands. This role is focused on building, managing, and optimizing email and SMS campaigns, automations, and customer journeys using GoHighLevel and Klaviyo.

This is a hands-on execution role. You will be responsible for setup, deployment, optimization, and ongoing management. Verified experience in both GoHighLevel and Klaviyo is required.

Key Responsibilities
• Build, manage, and optimize email and SMS campaigns in GoHighLevel and Klaviyo
• Create and maintain automated workflows, sequences, and customer journeys
• Segment audiences based on behavior, lifecycle stage, and engagement
• Manage newsletters, promotions, announcements, and transactional messaging
• Monitor deliverability, open rates, click rates, and conversions
• Troubleshoot automation issues and ensure flows are firing correctly
• Coordinate campaigns across multiple brands while maintaining brand voice
• Maintain clean lists, tagging, and compliance with opt-in requirements
• Provide basic performance reporting and insights

Required Qualifications
• Proven, hands-on experience with GoHighLevel
• Proven, hands-on experience with Klaviyo
• Experience managing both email and SMS marketing
• Strong understanding of automation logic, triggers, and segmentation
• Excellent written English and attention to detail
• Ability to manage multiple brands and campaigns simultaneously
• Reliable internet connection and ability to work independently

Preferred Qualifications
• Experience with home services or eCommerce brands
• Experience working with multiple brands or locations
• Basic copywriting or campaign planning experience
• Familiarity with compliance best practices for email and SMS