Google Ads Specialist (Remote/WFH)

About RD Digital
RD Digital is a New Zealand–based digital marketing agency specialising in performance-driven paid media, SEO, analytics, and conversion tracking. We partner with businesses across New Zealand, delivering measurable growth through data-led digital strategies.
As a remote-first agency, we focus on outcomes, accountability, and continuous optimisation rather than rigid office structures. This role is designed for someone who is comfortable operating independently while collaborating closely with leadership.

Role Overview
We are seeking a Google Ads Specialist to manage the day-to-day optimisation and health of multiple Google Ads accounts. This role is operational and analytical in nature, with a strong emphasis on proactive optimisation, performance monitoring, tracking validation, and clear reporting.
You will report directly to the Director and play a critical role in ensuring campaign efficiency, tracking accuracy, and actionable insights across accounts.
This position will start as a contractor (WFH). Subject to performance, reliability, and business alignment, there is a clear pathway to transition into a full-time salaried role.

Key Responsibilities
Google Ads Management & Optimisation
* Perform daily and weekly health checks across Search, Performance Max, Display, and Brand campaigns
* Optimise bids, budgets, keywords, search terms, audiences, and assets
* Identify inefficiencies, wastage, and scaling opportunities
* Implement ongoing testing frameworks (ad copy, assets, structures)

Tracking & Implementation
* Review and validate conversion tracking across GA4, Google Tag Manager, and Google Ads
* Identify tracking gaps, discrepancies, or misfires
* Implement fixes directly where possible or coordinate with developers when required
* Ensure conversion actions align with business objectives

Reporting & Insights
* Prepare clear, structured performance reports (weekly and monthly)
* Translate data into actionable insights and optimisation recommendations
* Highlight risks, opportunities, and performance trends to the Director
* Support Looker Studio or spreadsheet-based reporting where required


Stakeholder Collaboration
* Work closely with the Director on strategy execution and optimisation priorities
* Provide feedback on account performance and next steps
* Maintain high standards of documentation and account hygiene


Required Skills & Experience
* 2+ years of proven hands-on experience managing Google Ads accounts (Search & Performance Max essential); Google Ads certification is a bonus.
* Strong understanding of GA4, Google Tag Manager, and conversion tracking
* Ability to diagnose and fix tracking issues independently
* Strong analytical mindset with attention to detail
* Comfortable working autonomously in a remote environment
* Clear written communication and reporting skills
* Experience working with international accounts is an advantage


Engagement & Growth Pathway
* Initial engagement: Contractor (remote, WFH)
* Reporting line: Directly to the Director
* Growth opportunity: Transition to full-time salaried role based on performance and consistency
Location note: RD Digital is a New Zealand–based agency with no physical office in the Philippines; this is a fully remote role

Why Join RD Digital?
* Direct exposure to leadership and decision-making
* Clear performance expectations and growth pathway
* Focus on quality, outcomes, and real optimisation (not vanity metrics)
* Long-term collaboration mindset rather than short-term task outsourcing