Marketing & Fractional CMO Agreement

Fractional Chief Marketing Officer (CMO) – Full-Service Marketing
Role Overview

The Fractional Chief Marketing Officer (CMO) is responsible for developing and executing an integrated marketing strategy that drives sustainable patient growth, brand visibility, and long-term market positioning for the practice. This role goes beyond individual marketing tactics and provides strategic leadership across brand, website, advertising, reputation management, and digital visibility.

Rather than a piecemeal or à la carte approach, the Fractional CMO oversees a cohesive, full-service marketing ecosystem, ensuring that all components work together to produce measurable results.

This role provides access to a full marketing team—including strategy, design, execution, and technology—at a fraction of the cost of hiring an internal marketing department.

Core Responsibilities
Marketing Strategy & Leadership

Develop and manage a comprehensive, integrated marketing strategy aligned with practice growth goals

Serve as the strategic marketing lead and advisor to practice leadership

Ensure consistency across brand messaging, visuals, and patient experience

Identify growth opportunities tied to market conditions, competition, and expansion plans

Brand & Website Oversight

Lead website strategy, structure, messaging, and conversion optimization

Ensure the website supports visibility, credibility, and patient acquisition—not just aesthetics

Align brand identity across website, digital platforms, and patient touchpoints

Digital Visibility & Patient Acquisition

Oversee SEO, local search visibility, and online presence

Manage paid advertising strategies (Google, social, or other channels as appropriate)

Implement systems to consistently attract and convert new patients

Monitor and optimize campaigns based on performance and ROI

Reputation & Review Management

Develop and oversee review generation and reputation strategies

Ensure consistent patient feedback collection and online credibility growth

Protect and enhance the practice’s digital reputation

Execution & Team Management

Coordinate strategy, design, implementation, and technology through a dedicated marketing team

Ensure all initiatives are executed on time, on brand, and aligned with goals

Remove the burden of managing multiple vendors or internal hires

Measurement & Performance Tracking

Track key performance indicators (KPIs) such as:

New patient acquisition

Cost per lead

Conversion rates

Online visibility and engagement

Provide clear reporting and insights to leadership

Continuously refine strategy based on results

Scalable support aligned with practice growth stages

Expected Outcomes

Increased online visibility and market presence

Consistent flow of qualified new patients

Stronger brand positioning ahead of practice expansion or relocation

Timing & Strategic Importance

This role is especially critical during periods of transition or growth, such as a relocation or expansion. Addressing visibility and brand positioning early prevents lost ---------- ntum and avoids the challenge of playing catch-up later.

While a website alone establishes a foundation, the Fractional CMO model accelerates results by activating all growth levers simultaneously.