Content & Social Media Growth Manager (Instagram, Youtube, Facebook)

ABOUT THE ROLE (read this carefully)

We are a well-established real estate team in British Columbia (Canada) with 20+ years of experience. Our goal is to grow a strong personal brand on Instagram, YouTube, and Facebook that builds trust, attracts followers, and generates real business (not vanity metrics).

This is not a simple posting or scheduling job. We don’t want someone to just "post." We want a growth hacker who can turn 20 years of real estate wisdom into viral, high-conversion content across YouTube, Instagram, and Facebook.

We are looking for someone who understands how content grows, how social media platforms work, and how to turn videos into reach, followers, and inbound leads. We are looking for one smart, creative person to manage and grow our social media presence.
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YOUR MAIN RESPONSIBILITY

Your job is to grow our online presence using smart content strategy and execution across:

- Instagram (Reels, Carousels, Stories)
- YouTube (long-form + Shorts)
- Facebook (Reels + Page content)
You will plan content, guide what gets created, package it correctly for each platform, and improve results over time.
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PLATFORMS YOU WILL MANAGE

- Instagram (Reels, Carousels, Stories)
- YouTube (Long-form videos + Shorts)
- Facebook (Reels + Page content)
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WHAT YOU WILL DO (day-to-day)

Your role is to plan, improve, and grow our social media presence.

- Plan weekly content ideas for Instagram, YouTube, and Facebook
- Write strong hooks, captions, titles, descriptions and outlines for Reels, Shorts, and long videos
- Help d ---------- what videos to create and how to structure them
- Turn one long YouTube video into multiple short clips for IG + FB
- Optimize titles, thumbnails, descriptions, and captions
- Advise on on-camera delivery and content angles
- Track performance and improve content every week
- Suggest new content formats, series, and growth ideas
- Help position the brand as a trusted real estate authority
- Develop a cross-platform content calendar that balances Reels, YouTube Shorts, Long-form educational videos, and high-value Carousels
- Take Sonny’s raw expertise and script it into engaging content that stops the scroll.
- Identify industry and audio trends early and adapt them for a professional real estate brand
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INSTAGRAM (must understand deeply)

- How Reels grow (hook, retention, saves, shares)
- How to turn views into followers
- How Stories build trust and drive DMs
- How to structure content that gets shared by non-followers
- Why some reels fail and how to fix them
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YOUTUBE (must understand deeply)

- How to grow a personal brand channel (not viral clips only)
- Titles and thumbnails that increase CTR
- Structuring long-form videos to keep viewers watching
- Using Shorts to support long-form growth
- Writing strong titles and designing thumbnails
- Basic YouTube analytics (CTR, watch time, retention)
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FACEBOOK (must understand clearly)

- ---------- Reels and videos for Facebook
- Page growth and local reach strategy
- Understanding what content works better on FB vs IG
- Local reach and engagement strategies
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TIKTOK (must understand clearly)

- Grow our TikTok account using original, platform-native content
- Plan and publish TikTok videos focused on discovery and reach
- Write strong, scroll-stopping hooks for the first 1–2 seconds
- Test multiple angles, hooks, and formats consistently
- Turn real estate expertise into engaging, easy-to-understand videos
- Repurpose long-form content into TikTok-specific clips
- Engage with comments and turn comments into new videos
- Track performance and improve content weekly
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GOOGLE MY BUSINESS

- Post regular updates (listings, announcements, market insights, offers)
- Upload new photos and short videos consistently
- Write keyword-optimized post captions
- Update business info (services, hours, contact details, descriptions)
- Add and maintain products/services listings
- Track insights (views, searches, clicks, calls, direction requests)
- Identify top-performing posts and replicate winning content
- Report monthly performance and improvement recommendations
- Ensure branding consistency across all posts and visuals
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What we are NOT looking for:

- Someone who only schedules posts
- Someone who relies mainly on hashtags
- Someone who copies trends without strategy
- Someone managing 10+ unrelated clients
- Someone who cannot explain why content works
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SKILL AND EXPERIENCE

- Experience growing social media accounts (personal brand or business)
- Strong understanding of short-form and long-form video
- Ability to think creatively and strategically and content ideas
- Comfort working with a confident, on-camera professional
- Ability to analyze numbers and adjust content accordingly
- You have successfully grown a brand's following and, more importantly, their engagementand lead flow.
- You know the difference between a YouTube thumbnail that gets clicks and one that gets ignored.
- Real estate experience is a bonus, not required.
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TOOLS YOU SHOULD BE COMFORTABLE WITH:

- Instagram, YouTube Studio, Facebook
- CapCut / AI Video Editing tools
- Basic analytics and reporting
- Google Docs / Sheets / Notion (or similar)
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HOW SUCCESS WILL BE MEASURED

- Increased reach and engagement
- Growth in followers and subscribers
- Better watch time and retention
- More profile visits, DMs, and inbound inquiries
- Strong, consistent brand positioning
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HOW TO APPLY

Please include:

1. Links to accounts you’ve helped grow (with results)
2. A short explanation of how you would grow a real estate personal brand
3. One example of a video or post you believe performed well and why

Applications without examples or explanations will not be considered.
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Please answer the following:

1. Links to social media accounts you have helped grow
2. Briefly explain how you would grow a real estate personal brand
3. Share one video or post you worked on that performed well and explain why

Applications without clear answers will not be considered.