Technical SEO & Ecommerce Performance Analyst

We are seeking a highly analytical, technically skilled SEO and performance specialist to improve organic visibility, site performance, and conversion rates across multiple Shopify stores.

This role is NOT focused on content writing or blogging. Instead, the ideal candidate understands how search engines, search apps such as Searchspring, ecommerce platforms (Shopify), and real user behavior interact — and can identify why traffic isn’t converting and what to fix.

You will be responsible for monitoring site health, Core Web Vitals, organic search performance, and on-site behavior, then recommending and prioritizing changes that drive measurable growth.

Key Responsibilities
- Technical SEO & Site Health
- Monitor and troubleshoot Core Web Vitals (LCP, INP, CLS)
- Identify performance issues related to:
-- Theme code
-- JavaScript bloat
-- Third-party apps
-- Image delivery
-- Caching and CDN configuration
- Recommend actionable fixes for developers or implement directly when possible
- Monitor crawlability, indexing, canonicalization, and sitemap health
- Identify redirect chains, duplicate content, and indexation waste
- Organic Search Optimization
- Monitor organic rankings and search visibility across all stores
- Monitor AI visibility across all stores
- Identify opportunities to improve:
-- Collection structure
-- Internal linking
-- Faceted navigation handling
-- Category hierarchy
- Review Google Search Console data to:
-- Identify declining pages
-- Find missed keyword opportunities
-- Diagnose indexing or coverage issues
- Recommend new collections or landing pages based on search demand
- Keyword & Traffic Analysis
- Analyze organic search queries and landing page performance
- Identify:
-- High-impression / low-CTR opportunities
-- High-traffic / low-conversion pages
-- Keywords we rank for but are not capitalizing on
- Recommend keyword targeting strategies aligned with:
-- Product categories
-- Collection pages
-- High-value SKUs
- Conversion Rate Optimization (CRO)
- Review onsite behavior to identify conversion issues
- Analyze:
-- Product page layouts
-- Collection filtering and navigation
-- On-site search behavior
-- Mobile vs desktop gaps
- Recommend UX, merchandising, or layout changes to improve conversion
- Connect traffic intent to landing page relevance

REQUIRED Skills
- Strong understanding of technical SEO
- Deep knowledge of Google Search Console
- Experience with Core Web Vitals optimization
- Strong analytical skills
- Solid understanding of Shopify architecture, including:
-- Collections
-- Tags
-- Templates
- Ability to diagnose problems without relying on content creation

Preferred Experience
- Ecommerce SEO experience (large catalogs strongly preferred)
- Shopify Plus experience
- SearchSpring experience
- Experience working with:
-- GA4
-- Google Search Console
-- Lighthouse
-- PageSpeed Insights
-- Screaming Frog or similar tools
- Familiarity with:
-- Faceted navigation SEO
-- Canonical strategy
-- Crawl budget optimization
- CRO or UX analysis background a plus

Qualified applicants will be given an assignment prior to interviewing. When applying, put "CRO Enthusiast" in your Subject line.