GTM Engineer (Outbound/Clay/Cold Email)

GTM Engineer - Cold Email & Revenue Operations

About GenFlows Agency
GenFlows Agency is a B2B outbound lead generation agency specializing in GTM engineering and revenue operations. As a Clay Partner, we help ambitious B2B companies scale their outbound efforts through sophisticated data enrichment, workflow automation, and multi-channel campaigns. We operate on a "teach to fish" philosophy - building systems that empower our clients rather than creating dependency.

The Role
We're looking for a GTM Engineer who combines technical automation skills with creative campaign thinking. You'll be responsible for building and executing end-to-end outbound campaigns for our clients - from ICP definition and lead sourcing to Clay table architecture and conversion-optimized copywriting.
This isn't just a "set it and forget it" role. You'll own the full campaign lifecycle, constantly iterating on data sources, enrichment strategies, and messaging to drive qualified pipeline for clients across SaaS, manufacturing, fintech, and professional services sectors.

What You'll Do
Campaign Architecture & Execution
Design and build multi-channel outbound campaigns from scratch using Clay as the central orchestration platform
Structure complex Clay tables with advanced enrichment waterfalls, conditional logic, and data quality controls
Set up and manage email infrastructure (domain warming, deliverability monitoring, inbox rotation)
Integrate campaigns with client tech stacks (HubSpot, Salesforce, Smartlead, HeyReach, etc.)

Lead Generation & Data Operations
Define and validate ICPs through research and data analysis
Source high-quality leads using Apollo, LinkedIn Sales Navigator, and other prospecting tools
Build sophisticated enrichment workflows combining 10+ data providers for comprehensive account intelligence
Maintain data hygiene and ensure compliance with email regulations

Copywriting & Messaging
Write compelling cold email copy that drives responses (not just opens)
Develop multi-step sequences tailored to specific industries and personas
A/B test subject lines, messaging angles, and CTAs to optimize campaign performance
Adapt voice and tone to match client brands while maintaining conversion focus

Performance Optimization
Monitor campaign metrics (open rates, reply rates, positive response rates, meeting bookings)
Troubleshoot deliverability issues and optimize sender reputation
Iterate on targeting, messaging, and cadence based on performance data
Provide strategic recommendations for campaign improvements

Who You Are

Required Experience
6+ months of hands-on experience with Clay (building tables, not just watching tutorials)
Proven track record running successful cold email campaigns with measurable results
Strong copywriting skills with portfolio examples of high-performing cold outreach
Experience with B2B lead generation tools (Apollo, LinkedIn Sales Navigator, ZoomInfo, etc.)
Technical proficiency with APIs, webhooks, and campaign automation tools (Smartlead, Instantly, Lemlist, etc.)
Understanding of email deliverability, SPF/DKIM/DMARC, and inbox warming strategies

Ideal Background
Experience working with multiple industries and adapting campaigns to different buyer personas
Knowledge of CRM systems (HubSpot, Salesforce) and marketing automation platforms
Familiarity with data enrichment providers (Clearbit, Prospeo, Hunter, People Data Labs, etc.)
Comfortable working directly with clients and explaining technical concepts clearly
Self-directed problem-solver who can navigate ambiguity and find creative solutions

Bonus Points
Experience in revenue operations or sales development roles
Understanding of manufacturing, SaaS, or fintech sectors
Fluent in English
Active in the Clay community or RevOps communities
Experience with AI-powered personalization and enrichment