SEO Strategy Lead / SEO Strategist

Role overview
We’re looking for an experienced SEO Strategist to lead SEO strategy across our clients.
This role exists to:
- Define what matters most in the new era of AI & SEO (and what doesn’t),
- Audit sites and diagnose real ranking issues, ways to improve things, etc
- Set clear priorities, and guide the execution team so strategy actually turns into results.

This is not a content role and not an execution-only position.

It’s a strategy-first role designed to reduce leadership bottlenecks and bring clarity to how SEO is done across the company. You should have a very overheard understanding of how SEO, AI, and content systems work and can ideate strategy (programmatic pages for a client, adding more authority on their blog page, adding “for LLM” sections at the top of pages, etc. These are the things that matter, then you will work with SEO specialists and assign them work to actually implement these changes. You should know how tools like OpenAI/Anthropic API’s work, understand WordPress & page builders to delegate other members to make updates etc

What success looks like
You can look at a website and answer after doing research:
- Why it’s not ranking where it should
- What needs to be fixed first (and why)
- What the team should stop doing (or start)
- How SEO efforts should translate into leads and growth. Assuming the only thing that matters is getting our clients more traffic -> leads. This is your mindset

You prioritize clarity and impact over volume and generic “best practices”.

Key responsibilities:
SEO strategy & auditing
- Audit websites (technical, on-page, local, structural) and identify the real blockers to performance
- Diagnose ranking issues that go beyond content (e.g. local signals, site structure, authority, schema, citations, reviews)
- Define SEO priorities and roadmaps based on impact, not effort.
- Continuously evaluate what is working vs. what is wasted effort

Strategic direction for execution
Translate SEO strategy into clear direction for:
- SEO specialists
- Content teams
- Developers (through PM coordination)
D ---------- what content should be produced - and what should not
Provide clear guidance that helps execution teams move faster and with confidence
Identify blockers that we need to stop

Systems & scalability
- Help build repeatable SEO frameworks that can be applied across multiple clients
- Improve how SEO strategy is documented, communicated, and executed
- Support the evolution of internal systems and workflows related to SEO

Collaboration
- Partner closely with leadership on SEO direction and priorities
- Work alongside project management to ensure strategy becomes action
- Participate in recurring strategy discussions focused on clarity, alignment, and results

Requirements:
- Have an interest to continuously learn & stay up to date on new things like AI SEO, Google - Updates, best practices, etc
- Strong hands-on SEO experience with the ability to audit and prioritize quickly
- Proven ability to deliver specific, actionable recommendations (not generic audits)
- Experience working in an agency or structured team environment
- Deep understanding of SEO beyond content (technical, local, structural factors)
- Clear communicator who can explain strategy in a way teams can execute
- Comfortable taking ownership and making decisions

Nice to have:
Experience with U.S.-based clients
Experience with local SEO and location-based ranking challenges
Experience acting as a strategic lead rather than only an executor

Please do NOT apply through the website. Apply through the form/external link: ----------