Virtual Assistant – Customer Experience, Digital Marketing & Paid Ads Support

A. Customer Service & Brand Representation
Responsibilities:
Respond to customer inquiries via:

Email

Facebook & Instagram DMs
Shopify inbox
Handle:
Order questions
Shipping and tracking issues
Product usage guidance (non-medical)
De-escalate concerns professionally
Escalate complex issues using SOPs
Maintain brand-aligned tone (professional, grounded, reassuring)
Track recurring issues and provide weekly insights
B. Facebook Marketing & Community Engagement (Organic)
Responsibilities:
Manage and post on:

Facebook Business Page

Facebook Groups (if applicable)
Engage with:
Comments
Messages
Community discussions
Promote:
Product launches
Limited collections
Sales and live sessions
Drive conversations toward purchase without aggressive selling
Report engagement trends and high-performing content
C. Sales Support & Conversion Assistance
Responsibilities:
Follow up with:
Interested leads
DM inquiries
Warm prospects
Use approved scripts to:
Recommend products
Suggest bundles
Address objections
Support urgency-based campaigns and flash sales
Track basic conversion outcomes and lead quality
D. Email Marketing Execution
Responsibilities:
Upload, format, and schedule emails using:
Klaviyo / Mailchimp (or equivalent)
Execute:
Promotions
Launch emails
Follow-up sequences
Maintain email calendar
Monitor:
Open rates
Click-through rates
Campaign performance
Assist with list segmentation as directed
E. Facebook Ads Management & Scaling Support ( Critical)
Responsibilities:
Manage Facebook Ads via Meta Ads Manager
Assist with:
Campaign setup
Audience targeting (custom, lookalike, interest-based)
Budget allocation and scaling
Monitor and optimize:
Cost per click (CPC)
Cost per conversion
ROAS (Return on Ad Spend)
Pause underperforming ads and report findings
Coordinate ads with:
Product launches
Sales promotions

Email and organic campaigns
Provide weekly ad performance reports
Follow brand and compliance guidelines
Important Note:
This role supports execution and optimization. Strategic direction and final approvals remain with you.
4. Required Qualifications (Non-Negotiable)
The ideal candidate must have:
Proven experience in:
E-commerce customer service

Facebook marketing

Facebook Ads management
Strong written English communication
Experience with:
Shopify
Meta Business Suite & Ads Manager

Email marketing platforms
Understanding of:
Sales psychology
Funnel-based marketing
Paid traffic fundamentals
Ability to follow SOPs precisely
High discretion and reliability
Comfort working with a spiritually rooted but professional brand
5. Work Structure
Hours:
25–35 hours per week (initial)
Flexible scaling during launches
Reporting:
Daily task checklist
Weekly report including:
Customer service metrics
Engagement activity
Sales support insights

Facebook Ads performance

Performance-based bonuses tied to sales or ROAS
Increased rate as ad spend scales

8. Strategic Recommendation (Important)
A. Customer Service & Brand Representation (Foundational)
Responsibilities:
Respond to customer inquiries via:

Email

Facebook & Instagram DMs
Shopify inbox
Handle:
Order questions
Shipping and tracking issues
Product usage guidance (non-medical)
De-escalate concerns professionally
Escalate complex issues using SOPs
Maintain brand-aligned tone (professional, grounded, reassuring)
Track recurring issues and provide weekly insights
B. Facebook Marketing & Community Engagement (Organic)
Responsibilities:
Manage and post on:

Facebook Business Page

Facebook Groups (if applicable)
Engage with:
Comments
Messages
Community discussions
Promote:
Product launches
Limited collections
Sales and live sessions
Drive conversations toward purchase without aggressive selling
Report engagement trends and high-performing content
C. Sales Support & Conversion Assistance
Responsibilities:
Follow up with:
Interested leads
DM inquiries
Warm prospects
Use approved scripts to:
Recommend products
Suggest bundles
Address objections
Support urgency-based campaigns and flash sales
Track basic conversion outcomes and lead quality
D. Email Marketing Execution
Responsibilities:
Upload, format, and schedule emails using:
Klaviyo / Mailchimp (or equivalent)
Execute:
Promotions
Launch emails
Follow-up sequences
Maintain email calendar
Monitor:
Open rates
Click-through rates
Campaign performance
Assist with list segmentation as directed
E. Facebook Ads Management & Scaling Support (NEW – Critical)
Responsibilities:
Manage Facebook Ads via Meta Ads Manager
Assist with:
Campaign setup
Audience targeting (custom, lookalike, interest-based)
Budget allocation and scaling
Monitor and optimize:
Cost per click (CPC)
Cost per conversion
ROAS (Return on Ad Spend)
Pause underperforming ads and report findings
Coordinate ads with:
Product launches
Sales promotions

Email and organic campaigns
Provide weekly ad performance reports
Follow brand and compliance guidelines
Important Note:
This role supports execution and optimization. Strategic direction and final approvals remain with you.
4. Required Qualifications (Non-Negotiable)
The ideal candidate must have:
Proven experience in:
E-commerce customer service

Facebook marketing

Facebook Ads management
Strong written English communication
Experience with:
Shopify
Meta Business Suite & Ads Manager

Email marketing platforms
Understanding of:
Sales psychology
Funnel-based marketing
Paid traffic fundamentals
Ability to follow SOPs precisely
High discretion and reliability
Comfort working with a spiritually rooted but professional brand
5. Work Structure
Hours:
25–35 hours per week (initial)
Flexible scaling during launches

Daily task checklist
Weekly report including:
Customer service metrics
Engagement activity
Sales support insights

Facebook Ads performance