Google Ad Expert

We are a growing U.S. law firm looking for a detail-oriented Google Ads (AdWords) expert to assist with the setup, optimization, and ongoing management of Google Ads campaigns for legal services.

This role is performance-focused.

???? Responsibilities

Build, manage, and optimize Google Search Ads campaigns for a law firm

Conduct keyword research tailored to legal services and local markets

Write and test high-converting ad copy compliant with legal advertising rules

Set up and monitor conversion tracking (calls, forms, leads)

Optimize bids, budgets, Quality Score, and ROAS

Monitor search terms and implement negative keywords

Provide weekly performance reports with clear insights

Continuously test and refine campaigns to improve lead quality

? Required Experience

Proven experience managing Google Ads for professional services (law firm experience strongly preferred)

Strong understanding of Google Ads policies

Experience with local search campaigns and geo-targeting

Ability to set up or work with Google Tag Manager / conversion tracking

Data-driven mindset with clear optimization strategy

Ability to communicate in English