Video Producer

About Us
We run pay-per-call affiliate campaigns for pest control services in the Dallas-Fort Worth area. Our ads appear on major publisher sites like NBC News, Bloomberg, MSN, and Weather Channel through native advertising platforms. We need consistent, high-quality creative assets to drive phone calls from homeowners dealing with pest problems.

The Role
We're looking for a creative editor who can produce editorial-style images and commercial videos that blend naturally with news content while driving strong click-to-call conversions.

Weekly Deliverables:

5-10 static images optimized for native ad platforms

1 short video (maximum 45 seconds) with compelling call-to-action

What You'll Create
Static Images:

Editorial-style visuals that match news site aesthetics

Pest-specific creatives (rodents, bed bugs, termites, mosquitoes, wildlife)

Localized messaging targeting DFW homeowners

3-4 variations per pest type for A/B testing

Videos:

Maximum 45 seconds with strong urgency

Commercial-use stock footage only

Clear call-to-action driving phone calls (not website clicks)

Professional editing with text overlays and branding

Seasonal themes matching our quarterly campaigns

Campaign Focus by Quarter
Q1 (Now): Rodents, bed bugs, wildlife seeking shelter

Q2: Termites, mosquitoes, ants (peak season)

Q3: Roaches, scorpions, spiders (summer heat)

Q4: Rodents and wildlife return

Requirements
Must Have:

2+ years creating assets for native ad platforms (Taboola, Outbrain, MGID)

Proficiency with Adobe Creative Suite or equivalent (Canva Pro, CapCut, Premiere)

Experience sourcing and licensing stock media (Shutterstock, Storyblocks, Getty, Envato)

Understanding of native ad specs and platform requirements

Strong headline integration skills

Ability to create urgency without violating platform policies

Preferred:

Experience in home services, pest control, or local lead generation

Familiarity with pay-per-call or affiliate marketing compliance

Previous geo-targeted campaign work

Creative Direction
Your assets will support headlines like:

"Dallas Homeowners: Rodents Are Invading Attics This Winter"

"The Bed Bug Warning Signs Dallas Residents Miss"

"5 Signs Termites May Be Eating Your Dallas Home"

"Take Back Your Backyard: DFW Mosquito Season Is Here"

"Hearing Scratching in Your Walls? Here's What DFW Contractors Say"

The tone is informative but urgent. We're a referral service connecting homeowners with licensed contractors—not a pest control company directly.

Non-Negotiables
Human-created content only – Absolutely no AI-generated images or videos

Commercial licensing – All stock media must be cleared for paid advertising use

Weekly consistency – Must reliably deliver assets on schedule

Iteration willingness – Be ready to adjust based on performance data

Compensation
Contract/freelance basis

Approximately 10-15 hours per week

Open to per-asset pricing or weekly retainer

Ongoing engagement with potential to scale as campaigns grow

To Apply
Submit:

Portfolio link showing native ad or editorial-style advertising work

1-2 short commercial videos demonstrating stock footage editing and CTA integration

Brief description of your stock media licensing workflow

Your rate structure (per asset or weekly retainer)

Current availability and turnaround capacity

Screening Questions
Have you created advertising assets specifically for Taboola, MGID, or similar native platforms? Describe a campaign you worked on.

What stock media platforms do you use, and how do you ensure proper commercial licensing?

Can you confirm all deliverables will be 100% human-created with no AI-generated content?

Walk me through your process for creating a 45-second commercial video with a strong CTA.

What's your realistic turnaround time for 5-10 static images and 1 video per week?