Marketing & Outreach Assistant

Marketing & Outreach Assistant

Starting Rate: $6.5/hour
Hours: 10 hrs/week
Working time: Flexible schedule except you must be available on days/times when the stand-up call is scheduled
Start Date: MId-Late Feb

Summary – We are seeking a reliable and efficient Marketing & Outreach Assistant who consistently does things the right way, thinks critically, and takes initiative. You’ll support content publishing, email campaigns, and prospect research/admin tasks that help us identify and reach potential clients in the long-term care space.

This role starts gradually—we’ll ease you into the workflow and then expand responsibilities as you get comfortable. If you’re proactive, willing to learn, and flexible, you’ll have opportunities to help build the next thing as we grow.

Please read all REQUIRED conditions below before applying

REQUIRED: Reliable, efficient, and detail-oriented (does the work correctly and follows through)
REQUIRED: Critical thinker + proactive communicator (doesn’t wait to be told when something is unclear)
REQUIRED: Willing to learn new tools and processes quickly
REQUIRED: Comfortable working at least 10 hours/week and adapting as priorities shift
REQUIRED: Comfortable using a time-tracking system
REQUIRED: Able to attend a recurring stand-up call (schedule will be provided)

When you message us to apply, you MUST include the sentence below in the subject line or first sentence of your message. Applications that do not include this will be automatically discarded:

“I can work 10 hours per week, I’m comfortable using a time-tracking system, and I can attend the stand-up call. I am reliable, proactive, and willing to learn. My experience includes (list tools/platforms you’ve used) and I have experience with (content posting / email campaigns / research).”

Responsibilities:
• Social media posting using SocialPilot (easy to learn)
• Blog publishing: upload and post blog content in WordPress and a second platform (Ibotta/HubSpot) — you must be knowledgeable in at least one
• Email campaign support using ActiveCampaign on a regular basis (building, scheduling, basic reporting, list hygiene support)
• Content creation support (often simple/seasonal content such as holiday posts)
• E-newsletter management + ad tracking:
• Review newsletters and identify advertisers (prospects)
• Maintain a spreadsheet with company name + newsletter details + what they ran (ads/webinars/sponsorships, etc.)
• Track who is spending how much / how frequently (when info is available)

Prospect Research:
• Visit company websites and LinkedIn
• Find relevant contacts (sales/marketing leadership, CEO/COO, etc.) for outreach
• Keep the spreadsheet clean, updated, and organized

Writing & research support:
• Find recent news or regulatory updates related to caregivers/care providers
• Draft short write-ups and send for review
• Use AI tools effectively and review/edit outputs for quality and accuracy
• Ensure the angle stays relevant to care-providing services and our target market

Preferred Experience & Skills:
• Experience with ActiveCampaign (strongly preferred)
• Familiarity with Zoho, Mailchimp, and/or HubSpot (especially CRM “Deals” modules and basic automation setup)
• Comfortable working with databases, tags, segmentation, and keeping contact data clean
• Strong internet research skills and good judgment for identifying high-quality sources
• Basic content formatting skills for WordPress/HubSpot (headings, links, featured image, meta basics)

Stretch Goals/responsibilities
• Propose improvements to our content workflow, email automation, and prospect tracking process
• Help build repeatable systems (templates, checklists, and simple automation ideas) as you ramp ups

Keywords
Marketing Assistant, Outreach Assistant, Long-Term Care, Assisted Living, Memory Care, Nursing Home, Retirement Community, SocialPilot, WordPress, HubSpot, ActiveCampaign, Email Marketing, CRM, Prospect Research, LinkedIn Research, Data Entry, Spreadsheet Management, Content Publishing, Regulatory News Research