EXECUTIVE ASSISTANT - Finance & Operations Focused

About NordStick

NordStick is a leading fitness brand founded in 2020 by a prominent physical therapist, dedicated to innovative home based workout solutions that help people overcome pain, prevent injuries, and achieve peak performance. Our flagship products, like the NordStick and NordBench Pro, are affordable, high quality, and multifunctional, empowering over 250,000 customers to build strength and improve mobility without a gym. As part of a fast growing DTC fitness ecosystem, we're committed to making health and wellness accessible. This is not a lifestyle brand. It is a long term company with high expectations around execution, ownership, and reliability.

The Role

We are hiring a Finance and Operations Focused Executive Assistant to support the Founder and keep the business running cleanly behind the scenes.

This is not bookkeeping or simple admin work.

You are responsible for making sure numbers match, processes are organized, vendors are handled, and operational details do not fall apart.

If something is messy, unclear, or late, you fix it.

If you prefer waiting for step by step instructions, this role will feel painful. If you naturally bring order to chaos, you will thrive.

Approximately 50% of your time will support customer service and operational tasks, with the rest focused on finance tracking, reporting, and systems.

Core Responsibilities

Execution Support and Ownership
--> Support the Founder across operational and financial initiatives
 --> Track priorities, deadlines, and dependencies across teams
 --> Follow up on deliverables and ensure nothing slips
 --> Turn direction into clear tasks and timelines

Finance and Data Management
--> Maintain and update Google Sheets for sales, expenses, inventory, and reporting
 --> Reconcile data across platforms to ensure numbers are accurate
 --> Track payouts, invoices, and vendor payments
 --> Assist with financial reporting and performance analysis
 --> Flag inconsistencies or risks before they become problems

Operations and Systems
--> Support Shopify operations and order workflows
 --> Help test and validate the full customer journey from purchase to fulfillment
 --> Assist with customer service platforms like Rich Panel
 --> Document processes and create simple SOPs
 --> Use AI tools to automate repetitive tasks and improve efficiency

Communication and Coordination
--> Coordinate with vendors, partners, and internal teams
 --> Prepare agendas and notes for check ins
 --> Keep communication tight, clear, and actionable
 --> Act as a central point of coordination across operations

What Success Looks Like

Within 30 Days
--> Reports and trackers are organized and accurate
 --> No preventable operational delays
 --> Founder is not chasing basic financial or CS details

Within 90 Days
--> Numbers are reliable and easy to understand
 --> Operations feel smooth and predictable
 --> Issues are caught early, not after damage is done
 --> Leadership focuses on growth, not fixing avoidable mistakes

Requirements
You should not apply unless most of the following are true:
--> You have supported operations, finance, or backend business functions before
 --> You are highly organized and detail obsessed
 --> You are comfortable working with numbers and spreadsheets daily
 --> You take ownership and solve problems independently
 --> You communicate clearly and directly
 --> You have experience with Google Sheets and ecommerce tools like Shopify
 --> You are comfortable learning new systems quickly
 --> You can commit full time, working 40 hours per week

How to Apply
Send a message with:
--> Your resume
 --> A brief overview of why you are a strong fit for this role