Media Buyer

Role Overview

The Mobile Home Guys is hiring a Full-Time Media Buyer to manage and scale paid advertising primarily across Meta (Facebook + Instagram). Your job is straightforward: generate consistent, qualified seller leads and continuously improve cost per lead, lead quality, and conversion rates.
This is a performance-based role for someone who understands direct response marketing and knows how to adapt fast when platforms shift.

Key Responsibilities
Paid Ads Management (Primary)
Build, launch, and optimize campaigns in:

Meta Ads (Facebook + Instagram)


Manage full funnel performance including:

Campaign structure, targeting, bid strategy, and scaling decisions
Lead forms + landing page flows (depending on funnel setup)
Retargeting and follow-up strategy coordination when needed

Monitor and improve key metrics:

Cost per lead (CPL)
Lead quality
Lead-to-appointment / lead-to-close conversion trends (as tracked)
Meta Performance + Current Platform Changes (Critical)
Stay current on and proactively adapt to Meta’s latest updates (including recent targeting and tracking changes)


Optimize performance under modern constraints:

Creative-first scaling
Tracking limitations
Attribution gaps
Audience expansion and automation shifts
Implement best practices based on current Meta performance structure (not outdated tactics)


Creative Testing + Optimization Systems
Run structured creative testing every week:

Hooks, angles, offers, messaging, formats
Identify what’s working and scale winners quickly
Coordinate creative needs clearly (briefs, feedback, direction)
Refresh creatives before fatigue kills performance

Tracking, CRM, and Lead Flow
Maintain working knowledge of GoHighLevel (GHL) including:

Pipeline tracking
Lead quality monitoring
Campaign attribution basics
Automation awareness (enough to diagnose issues)
Ensure leads are flowing correctly and that tracking is not broken


Reporting + Execution Management
Update tasks, results, tests, and optimizations in ClickUp

Provide weekly performance summaries including:

Spend
Lead volume
CPL
Key insights + next actions
Communicate proactively when accounts need attention (no surprises)



Required Skills / Experience
Proven experience running Meta Ads campaigns with real results

Strong understanding of modern performance marketing:
Testing frameworks
Creative iteration
Scaling without wrecking CPL + lead quality
Strong understanding of recent Meta changes and current best practices
Strong problem-solving ability (not guessing, not “set it and forget it”)
Consistent reporting habits + accountability-driven work style


Nice-to-Haves

Experience generating leads for:
Real estate
Local lead generation
Motivated seller or home-related markets

Experience working with CRM-based attribution and pipeline optimization
Ability to create basic ad creatives (Canva/CapCut) or give strong creative direction
Experience with generative Ai tools like chat gpt, claude, etc.
Experience with GHL & ClickUp

What Success Looks Like (30–90 Days)
First 30 days

Fully understands the offer + what a “qualified lead” actually means
Launches optimized campaigns and begins structured creative testing
Reporting is clean, consistent, and useful


By 60 days
Stable lead flow with improving CPL and quality
Clear winning angles + creative patterns identified
Able to insert messaging campaigns in GHL with no issues

By 90 days
Able to scale campaigns reliably while maintaining performance
Operates independently with minimal oversight


Tools You’ll Use

Meta Ads Manager
GoHighLevel (GHL)
ClickUp
Google Sheets (light reporting and tracking)


How to Apply
Please send a picture of your internet upload speed along with your resume.