HVAC Outbound Lead Booking CSR

Job Summary
Triple A Air Conditioning is seeking a Marketing Lead Coordinator responsible for handling all incoming marketing leads from paid and organic sources. This role is critical to maximizing return on investment from our marketing spend by ensuring immediate response, aggressive follow-up, and high booking conversion.

The ideal candidate understands that speed and persistence win jobs. They are comfortable making outbound calls, texts, and emails repeatedly until a lead is either booked or exhausted, and they are experienced working inside ServiceTitan in a high-volume residential home services environment.

Key Responsibilities
Receive and manage all inbound marketing leads from multiple sources, including:

Facebook / Meta Leads
Angi Leads
Yelp Leads
Website form fills
Call tracking and other third-party marketing platforms

Respond immediately to new leads (minutes matter) via phone, text, and email to book service appointments.
Make persistent outbound follow-up attempts on unbooked leads using a structured cadence until:
The appointment is booked, or The lead is confirmed unqualified or exhausted

Accurately log all lead activity in ServiceTitan, including:
Call outcomes
Booking status
Disposition codes
Notes for reporting and ROI tracking

Work closely with the marketing and operations teams to:
Identify lead quality issues
Spot trends by source
Improve booking rates and cost per booked call
Ensure every paid lead receives maximum effort to convert into a scheduled appointment.

Required Qualifications
ServiceTitan experience (required)
Prior experience booking marketing leads for residential home services (HVAC, plumbing, electrical, or similar trades)
Comfortable handling high lead volume and fast response expectations
Strong phone skills with the ability to confidently overcome objections
Highly organized with excellent follow-up discipline
Results-driven mindset with a clear understanding that unworked leads waste marketing dollars

Highly Preferred Experience
Booking Facebook / Meta leads
Booking Angi leads
Booking Yelp leads
Experience with speed-to-lead standards (under 5 minutes)
Call center, inside sales, or lead coordination background in home services

Performance Expectations
Immediate response to all incoming leads
Consistent follow-up until disposition
Strong booking conversion rates
Accurate CRM documentation
Clear contribution to improved marketing ROI

Work Environment
Fast-paced
Metrics-driven
High accountability
Team-oriented with a strong focus on growth