GEO SEO & AI Visibility Specialist (ChatGPT, Google AI Overviews, LLMs)

About the Role

We are looking for a GEO (Generative Engine Optimisation) & AI Visibility Specialist who understands how brands appear inside ChatGPT, Google AI Overviews (SGE), Bing Copilot, Perplexity, Claude, and other AI-driven platforms — and can turn that visibility into qualified leads.

This role goes beyond traditional SEO. You’ll focus on training AI perception of a brand, improving entity authority, and capturing high-intent traffic and leads coming from AI previews and conversational search.

If you understand why ChatGPT recommends one brand over another — and how to influence that ethically — this role is for you.

Key Responsibilities
GEO & AI Search Optimisation

Optimise brand presence for ChatGPT, Google AI Overviews, Bing Copilot, Perplexity, Claude, Gemini, and similar LLM platforms

Improve entity recognition, topical authority, and brand trust signals across the web

Ensure consistent brand mentions, citations, and semantic alignment across high-authority sources

AI Visibility & Brand Authority

Design and execute strategies to make the brand appear as a recommended solution in AI answers

Work on entity SEO, knowledge graph optimisation, and semantic content frameworks

Influence AI outputs via authoritative content, structured data, PR placements, and expert citations

Content & Intent Strategy

Create and guide content that aligns with AI-driven user intent, not just keywords

Optimise content for question-based, conversational, and decision-stage prompts

Map AI prompts ? landing pages ? lead conversion paths

Lead Generation from AI Platforms

Track and improve lead flow originating from AI previews and conversational tools

Optimise landing pages and funnels for AI-referred traffic

Identify high-intent AI queries that convert into enquiries

Measurement & Reporting

Monitor AI visibility using tools (e.g. Peec AI, Perplexity tracking, prompt testing, log analysis, Search Console signals)

Report on:

AI brand mentions

Prompt visibility

AI referral traffic

Leads influenced by AI search

Required Skills & Experience
Must Have

Proven experience in SEO with a strong understanding of GEO / AI Search

Practical knowledge of:

ChatGPT & LLM behaviour

Google AI Overviews / SGE

Entity SEO & semantic search

Experience driving brand visibility + leads, not just rankings

Ability to explain why AI platforms surface certain brands

Strong understanding of content authority, E-E-A-T, and trust signals

Nice to Have

Experience with PR SEO, digital PR, HARO, expert citations

Schema / structured data knowledge

Experience in competitive industries (finance, health, SaaS, B2B)

Familiarity with tools like:

Peec AI

Perplexity

GSC & GA4

Entity explorers / Knowledge Graph tools

What Success Looks Like (KPIs)

Brand appears consistently in AI answers for target see prompts

Increase in AI-referred traffic and enquiries

Improved entity authority and brand trust signals

Clear attribution between AI visibility ? lead generation