Marketing Strategy and Operations Manager

Responsibilities
Hands-On GTM/ABM/Demand Gen Execution: Execute multi-channel GTM, ABM, and demand generation campaigns across email, social, web, and events.
Campaign Management: Design, build, and launch full-funnel nurture workflows and multi-touch campaigns (email, ads, landing pages).
Performance Analysis: Monitor, analyze, and report campaign performance against critical KPIs (MQLs, SQLs, ROI, pipeline), partnering with Sales on MQL ? SQL handoff.
Marketing Automation & Optimization: Configure and manage advanced HubSpot functionality (lead scoring, routing, attribution). Write, optimize via A/B testing, and QA all campaign copy and assets.
Compliance & Data: Maintain UTMs, dashboards, and ensure compliance with data privacy regulations.

Qualifications
Experience: 5+ years hands-on B2B GTM/ABM/Demand Gen program execution (ideally B2B SaaS/AI/Security tech).
Technical Mastery: Advanced proficiency with HubSpot Marketing Hub, CRM, and Ads integrations (LinkedIn, Google). Proven success with multi-channel, full-funnel campaigns.
Skills: Strong analytical skills for troubleshooting and optimization, solid B2B tech copywriting, and a deep understanding of lead lifecycle management.
Mindset: Highly independent, metric-driven, able to work in fast-paced environments, with high attention to detail.

Strong Pluses
Experience with Confidential Computing, Trusted AI, or data security tech.
Experience working with technical audiences.
Close Sales-Marketing alignment experience.
Comfortable working with AI tools for campaign optimization.