Influencer Outreach

About Us

We’re an outdoor brand focused on outdoor cooking. We partner with creators who love the outdoors (camping, hunting, overlanding, RV life, fishing, family camping, etc.) to create content and drive sales through paid collaborations.

We’re looking for a reliable, organized, and proactive VA to find, vet, and reach out to influencers—and keep the whole process tracked from first message to finished deliverables.

Responsibilities:
Influencer Research + List Building
Search for niche-specific influencers on Instagram, TikTok, and YouTube

Build and maintain influencer lists including:
Platform
Handle + link
Follower count / subscribers
Engagement rate

Email or best contact method
Audience demographics (location + relevant notes)
Content style + fit notes
Vetting + Quality Control

Evaluate account quality (authentic engagement, audience fit, content consistency)
Identify red flags (fake followers, low-quality engagement, mismatched audience)
Outreach + Follow-Ups

Draft and send outreach messages (email + DM as needed)
Manage follow-ups and keep communication professional and friendly
Coordinate basic collaboration details (rates, timing, deliverables, usage rights)
Tracking + Reporting

Maintain a CRM or spreadsheet to track:
Contact attempts
Responses
Negotiation status
Deliverables + due dates
Links/codes and performance notes

Provide a weekly report with:
Number of influencers sourced
Number contacted + response rate
Booked collaborations
Any issues/insights + recommendations

Collab Management
Assist in managing contracts and deliverables
Ensure creators deliver on time and according to agreed scope

Skills Required:
Fluent written English (friendly, clear, professional)
Experience with influencer research and/or outreach
Basic analytics understanding (engagement %, spotting spam/bot activity)
Highly organized and detail-oriented
Comfortable communicating, following up, and keeping things moving

Tools Preferred:
Google Sheets / Excel monday.com (or willingness to learn)
Optional influencer tools: Upfluence, Heepsy, SparkToro, etc.

What Success Looks Like (KPIs):
Consistently sourcing high-fit creators in the outdoor niche
Clean, accurate influencer lists (minimal missing data)
Strong response rate and steady booked collabs
Excellent tracking (nothing falls through the cracks)
Weekly reporting with clear pipeline visibility

To Apply Please include:
A brief intro + relevant experience
Links or examples of influencer lists/outreach work you’ve done
Your favorite tools for finding influencers
A short sample outreach message you would send to an outdoor creator