SEO / SEM (B2B SaaS – Construction Tech)

Time: Part-time (~20 hrs/week), remote
Path: Can grow into full-time based on results
Company: FocusProject (one of my companies)

The Role
You will own search-driven customer acquisition for FocusProject. SEO is the primary lever, with SEM used to support and accelerate learning. The focus is on intent, conversion, and measurable outcomes.

What You’ll Do
1. Identify high-intent keywords builders search when ready to buy
2. Build and optimize pages that rank and convert
3. Use SEM to validate demand and inform SEO decisions
4. Tie work directly to demos, leads, and customers
5. D ---------- what not to work on—and explain why

What This Is Not
1. Social media, branding, or content calendars
2. Vanity metrics, SEO theater, or busywork
3. A generalist marketing role

Requirements
1. Proven SEO results tied to real business outcomes
2. Working SEM experience (Google Ads or equivalent)
3. Strong on-page SEO and content strategy skills

Growth Path
This role starts at approximately 20 hours per week. As results are proven and inbound demand increases, the role can expand in scope and hours, with a clear path to a full-time position for the right person.

Application Instructions (Read Carefully)
To confirm attention to detail and clarity of thinking:
1. Start your application subject line or message with the word ZIPPY
2. Include a short written response (5–7 sentences max) answering:
“What makes a keyword commercially valuable?”

Applications that miss either step will not be reviewed.