Social Media Marketing Specialist & Meta Ads Manager

About Kickstart Local
Kickstart Local is a growing digital marketing agency based in Bluffton, South Carolina, USA. We help local businesses across the Southeast (South Carolina and Georgia) grow through web design, SEO, PPC advertising, and social media marketing.We're a results-driven agency that values quality work, clear communication, and continuous improvement.

Our clients trust us to deliver measurable results, and we need a skilled tea ---------- mber who shares our commitment to excellence.

Position Overview
We are looking for a talented and experienced Social Media Marketing Specialist to join our team as a long-term Virtual Assistant. This is a part-time to full-time position with growth potential for the right candidate.

You will be responsible for managing social media content creation (photo and video editing) and running Meta (Facebook/Instagram) advertising campaigns, specifically focused on lead generation for our clients.

This is NOT a basic social media posting job. We need someone with proven experience in Meta Ads Manager, lead generation campaigns, and content creation who can work independently and deliver results.

Key Responsibilities

Social Media Content Creation (40% of role):

Edit photos for Facebook and Instagram posts using ---------- , Adobe Photoshop, or similar tools
Edit short-form videos (Reels, Stories) using CapCut, Adobe Premiere, or similar software
Create engaging social media graphics that align with client branding
Maintain consistent visual quality across all client social media accounts
Resize and optimize content for different platforms (Facebook, Instagram, LinkedIn)
Schedule posts using social media management tools (we use Meta Business Suite)


Meta Ads Management (60% of role):

Set up and manage Facebook and Instagram lead generation campaigns
Create and optimize Meta Lead Forms for local business clients
Configure Facebook Pixel and conversion tracking
Write compelling ad copy and select appropriate ad creatives
Monitor campaign performance and make data-driven optimizations
Conduct A/B testing on ad creatives, copy, and audiences
Manage monthly ad budgets ranging from $500-$3,000 per client
Generate weekly/monthly campaign performance reports
Provide recommendations for improving ROI and reducing cost-per-lead


Required Skills & ExperienceMUST HAVE (Non-negotiable):

? 2+ years experience managing Meta Ads (Facebook & Instagram) campaigns
? Proven experience with Meta Lead Generation campaigns and Lead Forms
? Strong photo editing skills (Canva, Photoshop, or similar)
? Video editing experience for social media (Reels, Stories, short videos)
? Meta Business Suite/Ads Manager expertise - you should be comfortable navigating the platform independently
? Facebook Pixel setup and tracking experience
? Excellent English - written and verbal (you'll communicate with US clients)
? Portfolio/examples of previous social media content and ads you've created
? Reliable internet connection and professional work setup


PREFERRED (Nice to Have):

???? Experience working with US-based marketing agencies or clients
???? Knowledge of local business marketing (contractors, restaurants, professional services)
???? Familiarity with Google Ads (bonus, not required)
???? Experience with additional design tools (Adobe Illustrator, After Effects)
???? Understanding of sales funnels and lead nurturing
???? Basic copywriting skills for ad copy and social media captions


What We're Looking For in a CandidateTechnical Skills:

Deep understanding of Meta Ads Manager platform
Ability to analyze campaign metrics (CTR, CPC, CPL, ROAS)
Knowledge of audience targeting and lookalike audiences
Experience with retargeting campaigns
Understanding of ad compliance and Meta policies


Personal Qualities:

Self-starter - We need someone who can work independently without constant supervision
Detail-oriented - Small mistakes in ads or creative work cost money
Proactive communicator - You report issues before they become problems
Results-driven - You care about performance metrics, not just completing tasks
Honest - If something isn't working, you tell us and suggest solutions
Continuous learner - Meta changes constantly; you stay updated


Work Schedule & Availability

Hours:
Part-time start: 20-25 hours/week (with potential to grow to full-time)
Full-time option: 40 hours/week for the right candidate

Schedule:

Flexible hours, but you must be available for at least 2-3 hours overlap with US Eastern Time (EST) for team communication
Ability to attend weekly video calls (scheduled in advance)
Quick response time during your working hours (within 1-2 hours)


Time Zone:

Philippines time is fine! We understand the time difference
We'll schedule calls at mutually convenient times

Application Process
To apply, please submit the following:

Your Resume/CV

Include all relevant experience with Meta Ads and social media management


Cover Letter (IMPORTANT!)

Tell us about your experience with Meta lead generation campaigns
Include specific results you've achieved (e.g., "Reduced CPL from $15 to $8" or "Generated 250 leads/month")
Explain why you're interested in working with a US marketing agency


Portfolio (REQUIRED)

3-5 examples of social media graphics you've created
2-3 examples of videos you've edited for social media
Screenshots of Meta Ads campaigns you've managed (blur client names if needed)
Before/after metrics from campaigns you've optimized


Answer These Questions:

What's your process for creating a new Facebook lead generation campaign from scratch?
How do you determine if a Meta Ads campaign is performing well?
What's the most challenging Meta Ads campaign you've managed and how did you improve it?
What tools do you use for photo editing and video editing?


Subject Line:
"Social Media & Meta Ads VA - [Your Name]"


Red Flags (Please Don't Apply If...):
? You have less than 1 year of hands-on Meta Ads experience
? You've never set up lead generation campaigns before
? You can't provide portfolio examples of your work
? You're applying to 50+ jobs with a generic application
? You don't have reliable internet or a professional work setup
? You're looking for a short-term/temporary position

What Happens Next?
Step 1: We review applications (expect response within 3-5 days)
Step 2: Short skills assessment test for qualified candidates

Create sample social media graphics (30 min)
Answer scenario-based Meta Ads questions (30 min)

Step 3: Video interview with our team (30-45 min)

Discuss your experience
Review your portfolio
Discuss expectations and work style

Step 4: Paid trial week ($ ---------- for 10-15 hours)

Work on real client projects with guidance
Evaluate fit for both sides

Step 5: Long-term offer for successful candidates!

Why Work With Kickstart Local?
? Real Growth Potential - We're expanding and need talented people to grow with us
? Diverse Client Base - Work with restaurants, law firms, contractors, medical practices, and more
? Learn Constantly - Exposure to full-service digital marketing (not just social media)
? Stable Income - We've been in business since 2019 and are growing steadily
? Supportive Team - We invest in our people and want you to succeed
? Results-Focused - Your work directly impacts client success (and your bonuses!)

About Our Clients
You'll be working with:

Local businesses in South Carolina and Georgia
Industries: Home services (HVAC, plumbing, roofing), professional services (lawyers, doctors), restaurants, retail, and more
Campaign goals: Generate qualified leads, increase brand awareness, drive phone calls and form submissions
Ad budgets: Typically $500-$3,000/month per client