Google Ads Specialist (Part-Time, Remote)

JOB DESCRIPTION

We are a growing UK-based digital marketing agency specialising in lead generation for dental and healthcare clinics.

Our goal is to become the #1 agency in the UK for dental and health marketing.

We are looking for a reliable and skilled Google Ads Specialist to manage and optimise paid search campaigns for our clients as we scale.

This is a part-time, long-term role with flexible hours and the opportunity to increase workload and pay as the agency grows.

KEY RESPONSIBILITIES

Google Ads Management

Build, manage, and optimise Google Ads campaigns (Search & Performance Max)

Create and structure campaigns for lead generation (appointments & enquiries)

Conduct keyword research and search intent analysis

Write and test ad copy to improve CTR and conversion rates

Implement and manage negative keywords

Monitor budgets, bids, and performance daily

Optimise for CPL (cost per lead) and lead quality

Tracking & Reporting

Set up and manage conversion tracking (forms, calls, bookings)

Ensure accurate data for optimisation

Prepare simple weekly or monthly performance summaries

Identify issues and suggest improvements

Client & Team Support

Support onboarding of new clients (account setup, tracking, launch)

Work closely with the agency owner and Meta Ads team

Follow documented systems and processes

REQUIRED EXPERIENCE & SKILLS

Proven experience managing Google Ads accounts

Experience running lead generation campaigns (not only ecommerce)

Strong understanding of:

Keyword intent

Match types

Quality Score

Conversion tracking

Campaign structure

Ability to analyse data and optimise performance

Good written English communication

Reliable, organised, and detail-oriented

Comfortable managing multiple accounts

NICE TO HAVE (NOT REQUIRED)

Experience with healthcare or local service businesses

Google Tag Manager experience

Landing page or funnel optimisation experience

Experience working in a marketing agency

WORKING HOURS & TERMS

8–12 hours per week initially

Flexible working hours

Long-term role

Opportunity to increase hours and pay as new clients are added

Fully remote