Sales Development Team Lead

Work Set-up: Onsite (BGC)
Full-time, permanent
Working hours: 8:30am – 5:30pm M-F EST
Salary: $16,000 (USD) annually
USD $1,300 quarterly bonus

We are seeking a dedicated outbound B2B Sales Development Team Lead for our newly established SDR team to lead them in reactivating dormant wholesale accounts, capturing new customers via email and outbound calling and booking qualified meetings.

This is a hands-on leadership role. You will be responsible for ensuring the team executes consistently against defined SOPs, outreach cadences, and performance standards. You will train, coach, and manage a small team of SDRs while owning consistent day-to-day execution, quality control and sales performance outcomes.

Aside from your own limited sales efforts (as part of our lead by example discipline), your success is measured by team achievement to quota and KPIs, quality of meetings booked, and operational discipline.

What you will own:
·Ownership of the 4–6 person outbound SDR team
· Daily execution of assigned contact lists
· Maintenance of outbound SOPs, cadences, and CRM standards
· Team performance against core KPIs (e.g. orders placed, reactivation touches, account sign-ups, booked meetings, etc.)
· Follow-up discipline and CRM hygiene
· Recruiting, onboarding, training, and ramp-up of new SDR hires
· Ongoing coaching through call reviews, role plays, and 1:1’s
· Ensuring consistent brand-aligned messaging across email, phone, LinkedIn, and other marketplace outreach efforts
· Weekly reporting on team activity, results, risks, and improvements
· Continuous improvement of scripts, cadences, and training materials based on results

What success looks like:

In the first 30–60 days:
· SDRs are fully trained and following SOPs without constant supervision
· Outreach activity is consistent, logged correctly, and on target
· CRM data is clean, current, and reliable
· Coaching rhythm (daily check-ins, weekly reviews, 1:1s) is established
· Team performance and output continues to improve

By 90 days:
· Team is regularly achieving KPI’s and agreed upon quotas
· Meeting quality is high (right accounts, decision-makers, real interest)
· Minimal no-shows or unqualified handoffs
· SDRs clearly understand and can navigate to sales closure
· Performance issues are identified and corrected quickly

Long-term:
· Predictable, scalable outbound engine
· Low SDR churn due to strong leadership and clarity
· Continuous improvement in conversion rates and efficiency

What we are looking for:

3–5+ years successful experience in B2B outbound sales or sales development
1–3+ years' experience leading or coaching a sales team
Strong understanding of cold calling and outbound email sales, multi-channel outreach cadences, objection handling and meeting qualification
Proven ability to manage activity-based KPIs
Strong CRM discipline (Salesforce preferred)
Comfortable reviewing calls, giving direct feedback, and coaching performance to quantified standards
Excellent spoken and written English
Highly organized, process-driven, and detail-oriented
Comfortable working with North American stakeholders and time zones


This role is NOT for you if:

You prefer carrying an individual quota over leading a team
You dislike monitoring metrics, enforcing standards, or holding people accountable
You are uncomfortable giving direct feedback or correcting underperformance
You are not a hands-on leader who can also lead by example
You struggle with structure, process, or documentation
You prefer inbound sales or account maintenance over new business development