Lead Generation Assistant

Job Title: Lead Generation Assistant
Department: Sales & Business Development
Employment Type: Freelance / Full Time (Remote)
Work Schedule: Variable (depending on time zone of target market) but regular work hours are from 9AM to 6PM.

Key Responsibilities
Lead Sourcing & Pipeline Development
• Identify and source new leads through multiple channels including industry databases, social media, trade publications, and web research.
• Build and maintain a consistent, high-quality sales pipeline aligned with business and customer profiles.
• Extract and encode lead information from diverse sources including product labels, event attendee lists, trade fair sheets, business cards, marketing materials and so on.
• Research prospects to gather key contact details, company information, and potential pain points.


Prospect Follow-up & Pipeline Management
• Conduct cold calls to new prospects to introduce products/services and qualify interest.
• Qualify leads and conduct initial outreach by email to gauge interest and fit.
• Execute follow-up calls to warm and hot leads to nurture relationships and advance them through the sales funnel.
• Manage and nurture leads through various stages of the sales funnel using a structured follow-up process.
• Track all interactions and maintain accurate records of lead status, communications, and next steps.
• Collaborate with BD team to ensure smooth transition of qualified meetings.

CRM & Data Maintenance (Salesforce)
• Maintain data integrity within Salesforce through regular cleaning, deduplication, and updating of lead/account information
• Ensure all lead entries are complete, accurate, and properly segmented for targeted campaigns
• Create custom reports and dashboards to track lead generation metrics and campaign performance
• Implement data hygiene best practices and assist with system optimizations


Email Campaign Management
• Create, execute, and monitor email campaigns for cold, warm, and hot leads, etc.
• Develop personalized email sequences and templates that align with prospect temperature and buyer journey stage
• Test subject lines, content, and call to actions to improve open rates, click-through rates, and conversions
• Analyze campaign performance metrics and provide recommendations for continuous improvement.
• Ensure compliance with email marketing regulations.

Event & Trade Show Support
• Pre-event: research attendees, prepare target lists, and schedule meetings.
• Post-event: rapidly process collected lead materials, update CRM, and initiate follow-up sequences.