Meta Ads Specialist

Role Summary

We are hiring a Part-Time Meta Ads Specialist to drive measurable growth for a medical education newsletter and the personal brand of a Plastic Surgeon based in Brisbane, Australia.

This role is outcome-driven. Your primary responsibility is generating qualified newsletter subscribers through efficient, well-structured Meta ad campaigns.

Core Responsibilities

Meta Ads. Newsletter Growth
- Set up, run, and optimize an always-on Meta campaign for newsletter lead generation
- Manage a budget of approximately $30/day
- Build and maintain retargeting audiences (video viewers, website visitors)
- Test and launch 1 new ad creative per week
- Optimize for cost per lead and subscriber quality, not vanity metrics

Reporting & Improvement

Provide a weekly report covering:
- Spend and cost per lead
- New subscribers from paid ads
- Top-performing ads and audiences
- Recommend and implement improvements focused on performance

Good to Have:
- Ability to repurpose long-form content into short-form ads
- Basic experience editing or packaging short-form video creatives
- Understanding of Instagram and LinkedIn content distribution

Requirements:
- Proven hands-on experience with Meta Ads Manager
- Experience running lead generation campaigns
- Strong understanding of key metrics (CPL, CTR, conversion rate)
- Clear written English for reporting and ad copy
- Results-oriented mindset and comfort being accountable to performance

Time & Engagement:
- Part-time role
- Flexible schedule

Application Instruction:
In your email subject line, include one metric you usually focus on when running Meta ads.

To apply, please include:
- Meta Ads Manager screenshots or results
- Brief summary of relevant experience
- Your hourly rate
- Any ad creatives or short-form examples you have worked on